Senior Google Ads Specialist | Scaling DTC Brand (Shopping + PMax Optimization)

We are running a fast-growing DTC fitness hardware brand with massive potential on Google Ads, and we are looking for a relentless, senior-level Google Ads media buyer who is serious about aggressive growth and scaling revenue. We don't need a basic "set-it-and-forget-it" account manager. We need a growth partner who understands bidding strategies, feed optimization, conversion mechanics, and how to turn Google Search, Shopping, and Performance Max into a predictable, high-ROAS revenue engine. The Current Setup: - Active Shopping Campaign: Up and running, but needs a complete audit, structure review, and 100% optimization. - Active Performance Max (PMax) Campaign: Live and delivering, but far from optimized for maximum scale and efficiency. - Data & Tracking: Google Merchant Center and conversion tracking are active, but need a thorough review to ensure zero leakage. What We Expect From You: Full Account Audit: Review our current Shopping and PMax campaign structures, audience signals, negative keyword lists, bid strategies, and Merchant Center feeds. Aggressive Optimization: Fix bottlenecks, optimize product feed attributes (titles, custom labels), restructure asset groups, and tighten bidding to maximize margins and volume. Relentless, but profitable Scaling: Identify scaling opportunities across Shopping, Search, and PMax without tanking ROAS or blowing CPA targets. Data Integrity: Verify that conversion value tracking, enhanced conversions, and primary purchase goals are working with 100% accuracy. Proactive Communication: Bring fresh angles, competitive insights, and technical optimization strategies to the table regularly. What We Expect From You Full Account Audit: Review our current Shopping and PMax campaign structures, audience signals, negative keyword lists, bid strategies, and Merchant Center feeds. Aggressive Optimization: Fix bottlenecks, optimize product feed attributes (titles, custom labels), restructure asset groups, and tighten bidding to maximize margins and volume. Relentless Scaling: Identify scaling opportunities across Shopping, Search, and PMax without tanking ROAS or blowing CPA targets. Data Integrity: Verify that conversion value tracking, enhanced conversions, and primary purchase goals are working with 100% accuracy. Proactive Communication: Bring fresh angles, competitive insights, and technical optimization strategies to the table regularly. How to Apply To show you’re actually reading this and not sending an automated bot proposal: Start your application with the word: "SCALE" Share 2–3 specific examples of DTC e-commerce Shopping/PMax campaigns you personally managed and scaled, including before/after metrics (ROAS, CPA, Spend). Briefly outline your first 3 steps when auditing a PMax + Shopping account that has momentum but needs heavy optimization. Starting budget: $100 a day, ready to scale this up fast.