Senior International SEO, AI Search & Organic Growth Strategist | Shopify | Luxury E-commerce

Job Description About ARVÉRO ARVÉRO is an emerging premium Italian leather handbag brand built around timeless design, refined craftsmanship, and international growth. Our products are handcrafted in Italy and sold globally through Shopify. We are building a long-term organic growth strategy focused on Google Search, AI Search, brand authority, and international expansion. This is not a traditional SEO role. We are looking for a senior strategist who understands how modern search is evolving and can help position ARVÉRO as a recognized premium brand across Google and AI-powered search platforms. ⸻ Project 30-Day Phase 2 SEO, AI Search & Organic Growth Sprint This engagement is intended to establish a long-term working relationship. The successful consultant may be invited to lead future phases based on performance. ⸻ Important Please review the attached documents before submitting your proposal: * ARVÉRO – Phase 2 SEO, AI Search & Organic Growth Proposal * ARVÉRO – Additional Contract Requirements & Acceptance Criteria These documents define the expected scope of work, deliverables, reporting requirements, project governance, and acceptance criteria. If you believe any aspect can be improved, please explain why in your proposal. ⸻ Required Experience Minimum 7 years of professional SEO experience. Applicants must demonstrate experience with: * Shopify SEO * International SEO * Luxury or premium e-commerce brands (preferred) * Google Merchant Center * Google Search Console * Google Analytics 4 * Technical SEO * On-page SEO * Entity SEO * AI Search optimization * Google AI Overviews * ChatGPT visibility * Perplexity * Gemini * Claude * Microsoft Copilot * Generative Engine Optimization (GEO) * Answer Engine Optimization (AEO) * Digital PR * High-quality referring-domain acquisition * Competitive intelligence * Conversion-focused SEO (CRO) ⸻ Responsibilities The consultant will develop and execute a comprehensive SEO and AI Search strategy focused on: * Technical SEO * Commercial SEO * Collection page optimization * Product page optimization * Internal linking * Entity SEO * AI Search visibility * Merchant Center optimization * Brand authority * Digital PR * High-quality referring domains * Image Search optimization * International SEO * Competitor intelligence * CRO recommendations * Performance measurement * Strategic reporting ⸻ Required Deliverables The successful consultant will be expected to deliver: * Comprehensive audits * Strategic recommendations * Detailed implementation specifications * Weekly reports * KPI dashboards * QA verification * Executive Summary * 90-day roadmap All implementation recommendations must be sufficiently detailed so they can be implemented by our internal development team without requiring additional clarification. ⸻ What We Need From You Please include: 1. Why you are the right person for this project. 2. Three relevant Shopify or e-commerce case studies. 3. Examples of AI Search, Entity SEO, or Digital PR work. 4. Examples of international SEO projects. 5. Examples of measurable business results (traffic, rankings, conversions, revenue, etc.). 6. The three highest-impact opportunities you believe would improve https://arvero.co over the next 90 days, and why. ⸻ Preferred Qualifications * Experience with premium or luxury consumer brands. * Strong written communication skills. * Strategic thinking rather than task-based execution. * Ability to explain complex SEO concepts clearly. * Long-term mindset and willingness to build an ongoing partnership. ⸻ One addition I strongly recommend At the very end, add this sentence: Generic proposals generated from templates or AI without demonstrating a clear understanding of ARVÉRO, our website, and our objectives will not be considered. Please reference our website and explain your strategic thinking. This one sentence will eliminate a large number of low-quality applications and help surface consultants who have actually taken the time to understand your business. It also sets the tone that you’re looking for thoughtful strategy, not generic SEO services.