Senior SEO Executive | Any application outside UpWork will be blocked

Role Description We are looking for a data-driven and commercially focused Senior SEO Executive to own organic growth across the company’s current and future businesses. The ideal candidate must understand SEO for products and services, single-brand B2C and B2B businesses, and B2C and B2B marketplaces. This role requires deep market, product, service, ICP, search-intent, and competitor analysis—not only keyword execution. We are looking for someone who understands the complete game of SEO and AEO, can build reliable measurement systems, and can demonstrate a direct impact on qualified leads, conversions, pipeline, marketplace activity, and revenue—not just rankings, traffic, or attractive reports. Key Responsibilities Own and execute the end-to-end SEO and AEO strategy for our websites, products, services, and marketplace initiatives. Build different organic-growth strategies for product-led, service-led, B2C, B2B, and marketplace business models. Conduct deep market analysis to understand category demand, seasonality, market gaps, search behaviour, and growth opportunities. Analyse products and services to identify their positioning, value propositions, use cases, commercial priorities, and organic acquisition opportunities. Develop and continuously improve Ideal Customer Profiles (ICPs), audience segments, buyer journeys, pain points, and search-intent maps. Perform detailed competitor analysis covering organic visibility, keywords, content, backlinks, landing pages, positioning, features, pricing, and conversion journeys. Create keyword, topic-cluster, content, landing-page, and internal-linking strategies mapped to the customer funnel and business objectives. Own technical SEO audits covering crawling, indexing, site architecture, canonicals, redirects, sitemaps, robots directives, schema, Core Web Vitals, and page speed. Plan and improve category pages, product pages, service pages, location pages, marketplace listings, vendor pages, comparison pages, and high-intent landing pages. Create actionable content briefs and work with content, design, development, product, and sales teams to deliver SEO requirements. Plan ethical off-page SEO, digital PR, backlink acquisition, authority building, and brand-mention strategies. Continuously test titles, content formats, page structures, calls to action, internal links, and landing-page journeys to improve conversions. Monitor algorithm changes, search trends, competitor movements, traffic drops, indexing issues, and emerging organic opportunities. AEO and AI Search Build Answer Engine Optimisation (AEO) strategies for AI-powered discovery and generative search. Improve brand and content visibility across ChatGPT, Claude, Gemini, Grok, Perplexity, and other AI answer engines. Structure content for clear answers, entities, topical authority, citations, comparisons, FAQs, and machine-readable understanding. Track AI citations, brand mentions, referral traffic, assisted conversions, and changes in AI-search visibility. Understand the relationship between traditional SEO, entity authority, digital PR, structured data, content quality, and AI answer-engine visibility. Experiment with new AEO methods while documenting what produces measurable business outcomes. Tracking, Reporting and Revenue Attribution Set up and maintain accurate SEO tracking using GA4, Google Search Console, Google Tag Manager, Bing Webmaster Tools, and relevant analytics platforms. Define and track meaningful conversions such as qualified leads, demo requests, calls, form submissions, sign-ups, purchases, seller or buyer registrations, and revenue events. Connect organic performance with CRM, sales, e-commerce, or marketplace data wherever possible to measure pipeline and revenue impact. Create detailed SEO operational reports covering completed work, upcoming priorities, dependencies, risks, and next actions. Build performance trend reports and dashboards covering visibility, rankings, traffic quality, conversions, leads, revenue, technical health, content performance, and competitor movement. Build automated dashboards in Looker Studio, Google Sheets, Excel, or similar BI and reporting tools. Investigate performance changes, identify root causes, and turn data into clear recommendations rather than only presenting numbers. Maintain clean UTM, event, conversion, and attribution structures so SEO effectiveness can be measured consistently. Present results with clear business context, including what changed, why it changed, what was done, and how it affected growth or revenue. Required Skills & Experience 4–8 years of hands-on SEO experience with measurable results. Experience handling both product-led and service-led businesses. Experience with B2C and B2B organic-growth strategies. Understanding of B2C and B2B marketplace SEO, including category, product, service, vendor, seller, buyer, and listing structures. Strong expertise in market research, product and service analysis, ICP analysis, buyer journeys, search intent, and competitor analysis. Advanced understanding of technical SEO, on-page SEO, off-page SEO, content strategy, local SEO, and conversion-focused optimisation. Practical knowledge of SEO and AEO for AI answer engines and generative-search platforms. Strong experience with Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio. Hands-on experience with tools such as Ahrefs, Semrush, Screaming Frog, Google Keyword Planner, PageSpeed Insights, Lighthouse, Microsoft Clarity, or equivalent platforms. Advanced ability to work with Google Sheets or Excel for analysis, reporting, trend tracking, and operational planning. Experience creating detailed SEO plans, SOPs, audit documents, operational reports, performance-trend reports, and management dashboards. Ability to set up conversion tracking and connect SEO performance to qualified leads, sales activity, marketplace outcomes, or revenue. Strong analytical, communication, prioritisation, and cross-functional collaboration skills. Confidence in presenting real case studies that show measurable business results—not only traffic or ranking improvements. Good to have Previous experience with an IT services, software product, SaaS, or technology company. Experience managing SEO for multiple brands, websites, products, or business models. Experience with WordPress, Shopify, Webflow, or other CMS and e-commerce platforms. Working knowledge of HTML, CSS, JavaScript, schema markup, and common technical SEO implementations. Experience with CRM, marketing-automation, call-tracking, e-commerce, or revenue-attribution platforms. Experience using APIs, AI tools, or no-code automation to improve SEO research, execution, monitoring, or reporting. Experience working with Jira or similar project-management tools. Experience coordinating content writers, designers, developers, product teams, and external partners. Success Measures Growth in qualified organic leads, sign-ups, purchases, enquiries, and marketplace activity. Measurable organic contribution to pipeline and revenue. Improvement in high-intent and non-branded organic visibility. Growth in relevant AI citations, brand mentions, referral traffic, and assisted conversions. Improvement in conversion rates, landing-page effectiveness, technical health, and indexation quality. Clear, reliable reporting that helps the company make better growth and investment decisions. What are we looking for A strategic thinker who can also execute daily SEO operations. Someone who understands the business behind the website before creating an SEO plan. A commercially minded professional who prioritises outcomes over vanity metrics. Someone who is confident in taking ownership, testing ideas, diagnosing problems, and communicating decisions. A continuous learner who actively follows changes in search, AI platforms, user behaviour, and analytics. A long-term team member who can help build Papzod’s organic-growth capabilities.