Senior SEO, GEO & AI Search Optimization Expert

Social Media Agency is looking for a highly experienced SEO, GEO, and AI Search Optimization Specialist to lead the optimization and growth of our agency website. This is not a traditional SEO role focused only on keywords, backlinks, or blog writing. Our primary goal is to increase My Digital Social's visibility across both traditional and AI-powered search, including: Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude, and other emerging AI search platforms. We want My Digital Social to become a recognized authority for searches related to luxury marketing, social media management, beauty and skincare marketing, MedSpa marketing, wellness marketing, and professional-service marketing, particularly throughout New Jersey and New York. The right candidate must understand how technical SEO, GEO, entity authority, content architecture, structured data, digital PR, backlinks, local SEO, and third-party brand mentions work together to increase the likelihood that a company is ranked, discovered, referenced, and recommended by both search engines and AI platforms. What You Will Be Responsible For You will conduct a complete audit of MyDigitalSocial.com and develop an actionable SEO and AI-search growth strategy. Your responsibilities will include: Complete technical SEO audit and correction plan Google Search Console and GA4 analysis Keyword and search-intent research Competitor analysis Keyword cannibalization analysis Website architecture and internal-link optimization On-page SEO for priority service and location pages Core Web Vitals, page-speed, mobile, crawling, and indexing improvements Duplicate and thin-content cleanup URL, canonical, redirect, and metadata optimization Schema and structured-data implementation Local SEO for New Jersey, New York, and approved service areas Google Business Profile optimization High-quality backlink acquisition and digital PR Entity SEO and brand-authority development Case-study and E-E-A-T optimization AI Search Optimization / GEO Monitoring brand mentions and citations within AI-generated answers Monthly performance analysis and strategic recommendations AI Search & GEO Will Be a Major Priority We specifically need someone who understands how businesses become sources that AI platforms trust, reference, and recommend. You should understand strategies involving: Generative Engine Optimization (GEO) Answer Engine Optimization (AEO) Entity and semantic SEO Brand/entity recognition Knowledge graphs AI-readable website architecture Structured data Question-based and conversational search Citation-worthy expert content Original research and statistics Founder and company authority signals Third-party mentions and citations Digital PR Consistent brand information across authoritative websites Monitoring visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and similar platforms Simply creating AI-generated articles or adding AI-related keywords does not qualify as AI Search Optimization. Technical SEO Requirements You must be comfortable auditing and correcting: Crawlability and indexability XML sitemaps Robots.txt Canonicalization Redirect chains and loops Broken links and 404s Duplicate content Orphan pages JavaScript rendering issues Core Web Vitals Mobile usability Page speed Internal linking Site architecture Structured data Search Console indexing issues Website migrations and URL changes Content & Authority You will also work with our content team to determine which existing pages should be improved, consolidated, redirected, expanded, or removed. We want to strengthen our authority through: Detailed client case studies Founder expertise Professional author profiles Statistics and original data Expert articles Media coverage Interviews and podcasts Industry publications Client results and testimonials High-authority backlinks Third-party brand mentions Backlink Strategy We are looking for quality, not volume. Your strategy may include digital PR, guest contributions, industry publications, interviews, podcasts, client links, legitimate directories, original research, unlinked brand mentions, and competitor backlink opportunities. We will not accept: Paid link farms, PBNs, automated backlink software, spam comments, bulk directory submissions, or other black-hat SEO practices. First 30 Days During your first 30 days, we expect: Complete technical SEO audit Current Google ranking baseline AI-search visibility baseline Google Search Console audit GA4 and conversion-tracking review Competitor SEO and GEO analysis Keyword and search-intent map Keyword cannibalization report Content and URL audit Backlink and authority analysis Local SEO audit Structured-data audit AI/GEO opportunity analysis Prioritized 90-day implementation roadmap How We Will Measure Success Success will not be measured simply by the number of blogs published. We will evaluate: Growth in qualified organic traffic Organic leads and conversions Rankings for high-intent keywords Non-branded search visibility Google Search Console impressions and clicks Local search visibility Growth in quality referring domains Technical SEO improvements Conversion-rate improvements Brand mentions across authoritative third-party websites Visibility within AI-generated search results AI citations, references, and recommendations Completion of agreed technical and strategic deliverables Experience Required Candidates should have: Minimum 5 years of professional SEO experience Strong technical SEO expertise Demonstrated results with established websites Local and service-business SEO experience Experience with highly competitive markets Advanced understanding of Google's quality and spam guidelines Practical understanding of GEO, AEO, entity SEO, and AI search Strong backlink and digital PR experience Ability to provide before-and-after ranking or traffic results Excellent written English Ability to explain technical SEO clearly to a nontechnical team Experience with luxury, beauty, skincare, MedSpa, healthcare, wellness, fashion, or professional-service brands is highly preferred. Tools Experience with several of the following is expected: Google Search Console, GA4, Google Tag Manager, Screaming Frog, Sitebulb, Ahrefs, Semrush, Moz, PageSpeed Insights, Lighthouse, Schema.org, Looker Studio, Bing Webmaster Tools, Microsoft Clarity, BrightLocal, Whitespark, Local Falcon, Surfer SEO, Clearscope, MarketMuse, WordPress, and AI-search monitoring platforms. To Apply Please do not send a generic SEO proposal. Please provide: Your resume or professional profile At least 3 relevant SEO case studies Before-and-after ranking or traffic results An example of a technical SEO audit Examples of high-quality backlinks you have earned Your backlink-building methodology Your approach to GEO and AI Search Optimization Examples of brands you have helped gain AI-search visibility, if available SEO and AI-search tools you currently use Your experience with local SEO Your availability Your monthly or project rate Before applying, please review MyDigitalSocial.com and provide at least three specific observations about what you would improve and explain why.