Senior SEO & GEO Strategist Needed – Technical SEO, Tracking & AI Search

# Senior SEO & GEO Strategist Needed – Technical SEO, Tracking & AI Search We are looking for an experienced **SEO & GEO / AI Search Strategist** to build organic search into a measurable acquisition channel for our established personal brand, photography and education business. This is **not a “write 4 SEO blog posts per month” position.** We are looking for someone who can look at the entire ecosystem: **Technical SEO → Tracking → Search Strategy → Website Architecture → Content → Authority → AI Search → Leads & Revenue** ## About us Studio DLight is an established personal brand photography and education company primarily serving the **German-speaking DACH market (Germany, Austria & Switzerland).** We have two main business areas: **1. Personal Brand Photography** Premium personal brand photography for entrepreneurs, founders and personal brands. **2. Education for Photographers** Online academy, workshops and mentoring programs helping photographers build profitable, strategically positioned photography businesses. We already have: * an established website * multiple landing and sales pages * strong social media presence * Instagram * LinkedIn * YouTube * email marketing * a large amount of existing content * case studies and testimonials * an established personal brand However, we have never built SEO strategically as an acquisition channel. We want to change that. ## What we want to achieve Our goal is not simply to “increase organic traffic.” We want to understand and measure: **Search → Website → Lead → Call → Customer → Revenue** We want to rank for commercially relevant searches within our niches and build long-term visibility across both **Google Search and AI-powered search / LLMs such as ChatGPT, Gemini and Perplexity.** ## What we need from you ### 1. SEO & Technical Audit We need a complete audit of our current website and SEO setup, including: * crawling & indexation * sitemap / robots.txt * URL structure * redirects * canonicalization * duplicate content * broken links * Core Web Vitals * page speed * mobile performance * internal linking * structured data / schema * current rankings * current organic traffic * existing SEO opportunities Most importantly, we don't just want a list of 100 problems. We want to know: **What matters most, why does it matter and what should we prioritize first?** ### 2. Analytics & Conversion Tracking This is extremely important to us. We want to properly set up or audit: * Google Analytics 4 * Google Search Console * Google Tag Manager * conversion events * form submissions * booked calls * Calendly interactions * newsletter sign-ups * purchases where applicable * UTM structure * attribution Ultimately, we want to understand which organic searches and landing pages generate **qualified leads and revenue – not just traffic.** ### 3. Keyword & Search Strategy We need comprehensive keyword research for our two different audiences. Examples include: **Personal Brand Photography** Personal brand photography, business photography, branding shoots, business portraits and relevant local searches. **Education for Photographers** Photography business, photography marketing, getting clients as a photographer, positioning, pricing, building premium photography offers, etc. IMPORTANT: Our primary market and website are **German-speaking.** You do NOT have to be a native German speaker. However, you must have experience conducting keyword research and developing SEO strategies for **non-English markets.** German copy/content can be written or reviewed separately by native speakers. We do NOT want English keywords simply translated into German. ### 4. Website & On-Page Strategy We want you to help us determine: * which existing pages should be optimized * which pages are missing * which keywords belong to which pages * potential keyword cannibalization * website architecture * internal linking * commercial landing page opportunities * local SEO opportunities * content clusters SEO should never destroy our brand voice or conversion. We want pages that **rank AND convert.** ### 5. Content SEO We already create a large amount of content across social media, YouTube, workshops and email. We want to turn this existing knowledge into a strategic SEO content ecosystem. We are NOT looking for someone to mass-produce generic AI blog posts. We care much more about: **Search intent + authority + quality + commercial relevance.** ### 6. Authority & Backlinks We want to build authority through high-quality, relevant strategies such as: * digital PR * relevant backlinks * podcasts * interviews * guest features * partnerships * industry websites * brand mentions We are NOT interested in mass backlink packages or questionable link-building tactics. ### 7. GEO / AI Search We also want to prepare our brand for the future of search. You should ideally understand concepts around: * Generative Engine Optimization * AI Search * brand/entity optimization * structured data * expert authority * citations and brand mentions * LLM visibility * optimizing content for AI-powered discovery We do not expect unrealistic promises about ranking in ChatGPT. We want someone who genuinely understands how search is evolving and can integrate this into a broader SEO strategy. ## What success looks like We want reporting that connects SEO metrics with business metrics. Not just: “Impressions increased by 34%.” We care about: **SEO metrics** * rankings * impressions * clicks * CTR * Top 3 / Top 10 rankings * organic landing page performance * referring domains * technical health AND: **Business metrics** * organic leads * conversion rate * booked calls * qualified calls * customers * revenue attributed to organic search ## First 90 Days We expect the first phase to roughly include: **Month 1: Audit & Foundation** SEO audit, tracking audit/setup, keyword research, competitor research, baseline reporting and prioritized roadmap. **Month 2: Implementation** Technical fixes, keyword mapping, optimization of high-value pages, website architecture, internal linking, schema and content roadmap. **Month 3: Growth** Content implementation, authority building, GEO initiatives, performance analysis and roadmap for the next 90 days. We are open to your recommendations if you would structure this differently. ## Who we're looking for You should have strong experience with: * Technical SEO * SEO strategy * Keyword Research * International / non-English SEO * Google Search Console * GA4 * Google Tag Manager * Conversion Tracking * On-Page SEO * Content Strategy * Internal Linking * Schema Markup * Off-Page SEO / Authority * Analytics & Reporting Experience with **GEO / AI Search** is highly preferred. Experience with personal brands, education, coaching, consulting, lead generation or high-ticket services is a plus. ## How to apply Please answer the following questions in your application: **1. What are 2–3 SEO projects you've worked on and what measurable results did you achieve?** Please include specific numbers where possible. **2. How do you connect SEO performance to leads, customers and revenue?** **3. Our website and primary market are German-speaking, but you may not speak German natively. How would you conduct keyword research and analyze search intent for the DACH market?** **4. How would you approach your first 30 days working with us?** **5. How are you currently approaching GEO / AI Search for your clients?** **6. Which tools do you use for SEO, tracking and reporting?** **7. What would you personally implement and what would require a developer or another specialist?** Please start your application with the word **DLIGHT** so we know you have read the full job description. Generic AI-generated applications will not be considered. ## Potential long-term collaboration We would like to start with an **initial audit / strategy project**. If the collaboration is a good fit, we are interested in turning this into an ongoing monthly partnership. We are looking for someone who can eventually take ownership of our organic search strategy rather than simply execute individual SEO tasks. If you are strategic, analytical, understand the business behind SEO and are excited about the evolution from traditional SEO to AI Search, we'd love to hear from you.