Senior Social Media & Brand Strategist for AI SaaS Startup

DraghiAI is an ambitious AI SaaS startup with a strong mission and a vision to build a company and brand that people want to follow, talk about, and become part of. We are looking for a high-level social media and brand strategist who can help us build that presence from the ground up. This is not a traditional “social media manager” role where we simply expect someone to take content, make a post, and schedule it. We want someone who can think like a founder, brand strategist, and content creator. Someone who understands how successful startups create attention, build communities, generate buzz around launches and events, and turn a company's mission into a recognizable brand. What we are looking for Our primary platforms will be: LinkedIn — primary Instagram — primary X / Twitter — important Facebook — secondary We currently envision approximately one high-quality core content piece per week, with additional content around important events, launches, announcements, and opportunities. We will provide you with the necessary product/company information and materials, but we expect you to bring your own ideas, creativity, and strategic thinking. We want someone who can tell us: “Here is what DraghiAI should be talking about.” Not simply: “Send me something and I'll turn it into a post.” Your mission Help us turn DraghiAI into a recognizable AI startup brand and community. We want our social presence to communicate: Why DraghiAI exists Our mission and vision What makes our technology different The problems we are solving The people behind the company Our perspective on AI and the future Our events, milestones, and announcements Interesting ideas and conversations within our industry A personality that people remember Ultimately, we want people to see a DraghiAI post and immediately know: “This is DraghiAI.” The ideal person You have already done this successfully for startups. We are particularly interested in people who have worked with: AI startups SaaS startups Technology startups Venture-backed companies Fast-growing companies Founder-led brands Even better if you have helped a startup go from relatively unknown to having a meaningful social presence and community. We want to see evidence, not just claims. Please show us: Startups you have worked with Links to their social media accounts Examples of content you created or strategically developed Examples of posts that performed particularly well Any measurable results you achieved How you helped shape the company's brand or positioning Your role in those results We are especially interested in someone who understands how to create buzz, rather than simply generate content. What success looks like Over time, we want DraghiAI to have: A distinctive and recognizable brand Strong LinkedIn growth and engagement A growing Instagram presence A credible presence on X A community of people interested in what we're building People sharing and discussing our content Increased visibility around our events and announcements A consistent voice and visual identity Content that makes people curious about DraghiAI We don't expect you to magically create viral content every week. We do expect you to think strategically about how we can earn attention. Your responsibilities Depending on your strengths, this could include: Developing our social media strategy Creating a weekly content concept Writing LinkedIn posts Developing Instagram content/carousels Creating X posts/threads Repurposing one idea across multiple platforms Developing campaigns around events and announcements Suggesting new content formats Identifying relevant trends and conversations Helping define our tone of voice Helping develop our brand story Creating content calendars Advising us on what content we should produce Reviewing analytics and improving the strategy Building community and engagement Proactively bringing new ideas to us Important: We want someone proactive If you see an opportunity for DraghiAI and think: “They should absolutely be talking about this.” —we want you to tell us. If you have an idea for an event campaign, founder story, thought-leadership series, AI trend, visual concept, interview format, or community initiative, bring it to us. We want a creative partner, not simply someone executing instructions. Time commitment This is intentionally not a full-time role. Initially, we expect approximately 5–8 hours per week, with the possibility of increasing this if the collaboration works exceptionally well. We would rather work with an excellent person for a few hours than with an average person for 20 hours. Q4 focus Our immediate objective is to establish the foundations of the DraghiAI brand and create momentum going into Q4. We want to develop a repeatable system for: Strategy → Ideas → Content → Distribution → Community → Growth The person we hire should be able to help us build that system rather than simply create individual posts.