Senior Social Media & Community Growth Manager — DTC Brands | Virality & Brand Strategy

# Senior Social Media & Community Growth Manager — DTC Brands | Organic Growth, Virality & Brand Strategy We’re looking for an exceptional **Social Media & Community Growth Manager** to help build and scale the social presence of multiple DTC/eCommerce brands. This is **NOT** a basic social media posting role. We are looking for someone who thinks strategically about **human psychology, customer behavior, audience personas, community building, organic growth, social proof and virality.** Our goal isn't simply to get followers. We want to build brands where the audience becomes **extremely loyal, engaged and emotionally connected** — the type of community that regularly comments, shares, talks about the products, creates content about us, recommends us to friends and keeps coming back. ## Platforms You should be highly experienced with most or all of: * Facebook * Instagram * TikTok * X / Twitter * Threads * Pinterest * YouTube * Snapchat ## What You'll Be Responsible For You will own the day-to-day social presence and help develop the overall organic growth strategy for our brands. Responsibilities include: * Posting content daily * Creating platform-specific content strategies * Writing captions, hooks and posts * Publishing Reels, TikToks, Shorts and other short-form content * Replying to comments and actively engaging with followers * Community management and moderation * Handling negative comments professionally * Hiding spam, abusive or inappropriate comments when necessary * Answering basic customer/product questions * Coordinating with our customer support and operations team when followers ask about orders, shipping, products, refunds, etc. * Encouraging genuine customer reviews and UGC * Building social proof and customer trust * Finding trends, viral formats, memes, sounds and cultural moments our brands can participate in * Studying competitors and successful brands * Continuously testing new hooks, formats, posting styles and content angles * Developing a recognizable personality and voice for each brand ## Community Building Is Extremely Important We don't want a brand with 500,000 followers and no real relationship with its audience. We want to build **real communities**. You should understand how to turn followers into people who genuinely identify with and love the brand. That means thinking about things like: * Why people follow certain brands religiously * What makes someone feel like they're part of a community * How inside jokes, recurring content, brand language and rituals create belonging * What makes customers defend or recommend a brand * What motivates people to comment and participate * How social proof influences purchasing behavior * How customer conversations can become future content * How to turn customers into advocates We expect you to study and understand the **psychology behind audience behavior**, not simply copy whatever is trending. ## You Must Understand Our Audience Deeply Before creating content, you should be able to clearly understand: **Who are we talking to?** You should be analytical enough to study: * Customer demographics * Psychographics * Desires * Problems * Insecurities * Aspirations * Buying motivations * Objections * Language they naturally use * Communities they already participate in * Creators they follow * Content they consume * What they find funny * What makes them share something * What makes them trust a brand Different brands will have completely different audiences. We expect you to adapt the content strategy accordingly rather than applying the same generic social media strategy to everything. ## Our Main Goal: Organic Growth & Virality We want **aggressive organic growth**. You should constantly be thinking: **Why would someone stop scrolling for this?** **Why would someone share this with a friend?** **Why would someone comment?** **Why would someone follow the account after seeing this post?** **How can we make this perform 10x better?** We care about: **Virality. Reach. Engagement. Community. Trust. Brand Love. Social Proof.** Not vanity posting calendars. We expect someone who can analyze what works, understand WHY it worked and continuously improve the strategy. ## Huge Plus: Content Creation & AI Major advantage if you're also great at: * AI image generation * AI video generation * Short-form video editing * TikTok/Reels editing * Product photography * Graphic design * UGC-style content * Meme/trend-based content * Creative direction Because we operate multiple brands, we need to produce a **high volume of quality content**. If you're especially talented with photography or video creation, we can also arrange to send products directly to you so you can create original content. ## Who We're Looking For We want someone with **real-world experience**. Please don't apply if your experience is primarily theoretical, from courses or consists only of scheduling posts for small accounts. Ideally you've personally helped: * Grow social accounts * Build engaged communities * Create viral/high-performing content * Improve engagement significantly * Develop brand personalities * Manage comments at scale * Turn customer conversations into content opportunities Experience with **DTC, eCommerce, consumer brands, fashion, beauty, lifestyle or viral products** is highly preferred. You should also be: * Highly analytical * Creative * Extremely online * Curious about human behavior * Fast at identifying trends * Comfortable testing lots of ideas * Able to understand data and performance metrics * Obsessed with figuring out WHY certain content works ## Long-Term / Full-Time Opportunity We operate multiple DTC brands and continuously launch and scale new products. If you're exceptional at social media, understand customer psychology and can consistently grow our brands organically, this can become a **long-term full-time role** working closely with our team across multiple brands. ## When Applying Please send: 1. Your portfolio 2. Social accounts you've personally managed 3. Before/after growth examples if available 4. Your best-performing or viral posts 5. Actual results you've achieved 6. Which platforms you're strongest on 7. Examples of communities you've helped build 8. How you approach understanding a new audience/persona 9. Whether you create/edit images and videos 10. Which AI image/video tools you currently use Please also briefly answer: **If you were given a completely new DTC brand tomorrow, how would you study the audience and develop its organic social strategy during the first 30 days?** Start your application with **“VIRAL”** so we know you've read the full description.