Senior UX Strategist / Product Designer for Early-Stage Consumer Web App

We’re building a new consumer civic-engagement platform designed to help everyday people better understand where they stand on the issues that matter to them, see how well their elected representatives align with those priorities, and ultimately take meaningful action. We’ve already completed substantial strategic work—including the product vision, user personas, core journey, functional requirements, product architecture, messaging exploration, and feature concepts. **We are not looking for someone to invent the product from scratch.** We’re looking for a senior UX strategist/product designer who can take an established strategic foundation and translate it into an intuitive, engaging product experience. This is not primarily a UI-design project. We want someone who enjoys solving difficult product and behavioral problems and can explain the thinking behind their recommendations. ### The challenge The experience needs to balance two things simultaneously: **The product journey:** helping users understand the platform and move through personalized issue discovery, representative alignment, profile creation, community features, and civic-engagement tools. **The psychological journey:** helping someone move from feeling frustrated or unheard to feeling understood, represented, empowered, connected, and motivated to continue. Some of the questions we want your help answering include: * What should a first-time visitor experience in the first 10–30 seconds? * How quickly should we ask users to take action? * How do we communicate the value proposition without oversimplifying it? * What should users see immediately versus discover later? * How do we create a lightweight onboarding experience while still delivering a deeper core experience? * How do we create momentum, reduce abandonment, and encourage return behavior? ### Initial scope You may help us with: * UX strategy * User flows * Information architecture * Onboarding strategy * Landing-page experience * Wireframes * Low-fidelity prototypes * Activation and engagement recommendations * UX rationale behind major design decisions Visual-design capability is welcome, but **strategic product thinking is significantly more important for this engagement.** ### Ideal background We’re looking for someone with: * 5+ years of consumer digital product experience * Strong UX strategy and product-thinking skills * Experience designing onboarding and activation flows * Excellent information-architecture skills * Experience with consumer apps, SaaS, marketplaces, fintech, health tech, civic tech, community platforms, or similar products * Comfort working collaboratively within an established product strategy * The ability to clearly articulate the reasoning behind design decisions Experience with behavior change, habit formation, personalization, community, trust-building, or civic engagement is a plus.