Senior Technical SEO Strategist for Law Firm Website Architecture

Posted 3 weeks ago

Worldwide

Summary

Description We are an established family law firm in Missouri preparing to rebuild our website on WordPress. This project is NOT for website development. Budget is flexible for the right expert. I value experience and quality over low cost. This is the foundation for a long-term website asset, and I am looking for someone who thinks strategically rather than simply offering generic SEO advice. I am looking for a highly experienced Technical SEO Strategist who can create the complete SEO blueprint that my WordPress developer will build. The ideal candidate has extensive experience designing websites that rank in highly competitive local service industries (law firms preferred). About Our Firm Established law firm with strong Google Business Profile presence Primary practice area: Family Law Expanding into nearby cities and counties Existing website contains approximately 300 pages that will be evaluated for migration or replacement Long-term goal is to become the dominant family law website in our geographic market Scope of Work I need a comprehensive SEO strategy document that includes: Website Architecture Complete sitemap Navigation structure URL hierarchy Practice area organization City/location page strategy Internal linking strategy Breadcrumb structure Technical SEO Schema recommendations Indexation strategy Redirect strategy Canonical recommendations Core Web Vitals recommendations Mobile-first recommendations Content Strategy Create a complete content map including: Divorce Child Custody Child Support Paternity Modifications Contempt Guardianship Grandparents Rights Adoption Orders of Protection Mediation FAQ strategy Informational content Supporting topical authority content Geographic SEO Develop a strategy for ranking in multiple nearby cities including: Lee's Summit Harrisonville Belton Raymore Peculiar Cass County (and other surrounding communities) Competitive Analysis I expect you to analyze several of the strongest family law websites in Missouri and nationally. I am NOT looking to copy their content. I AM looking to understand: their website architecture content hierarchy internal linking conversion flow SEO strengths opportunities to build something even better. Deliverables At the end of the project I expect: Complete SEO Blueprint Website Architecture Diagram Sitemap URL Structure Internal Linking Plan Content Map Technical SEO Recommendations WordPress build recommendations that a developer can implement. Please Apply Only If Please include: Examples of SEO architecture projects you've designed Competitive industries you've worked in Whether you've worked with law firms Your approach to website architecture Estimated timeline I am looking for strategy—not ongoing SEO services. PROJECT 2 Title Senior WordPress Developer Needed to Build Premium Law Firm Website (SEO Blueprint Provided) This project will be posted after I complete Project #1. The developer will NOT create the SEO strategy. The developer will build the website according to detailed specifications provided by the SEO strategist. Required experience: WordPress GeneratePress / Kadence / Elementor Fast loading websites Core Web Vitals Schema implementation Responsive design Accessibility Clio integrations Conversion-focused design

  • Less than 30 hrs/week
    Hourly
  • < 1 month
    Duration
  • Intermediate
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Surfer SEO
Screaming Frog SEO Spider
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:2 days ago
  • Hires:
    1
  • Interviewing:
    6
  • Invites sent:
    8
  • Unanswered invites:
    1
About the client
Member since Jan 22, 2025
  • USA
    Raymore2:06 PM
  • $3.1K total spent
    3 hires, 2 active
  • Legal
    Small company (2-9 people)

Explore similar jobs on Upwork

Search Engine Optimization
SEO Keyword Research
SEO Writing
WordPress
English
Dutch
Proofreading
Content Writing
Translation
Editing & Proofreading
Article Writing
Blog Writing
SEO Strategy
SEO Content
Italian
SEO Performance

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo