Seo Audit

# SEO & Google Ads Specialist Needed — Campaign Audit & Optimisation ## About the Project I am looking for an experienced **SEO and Google Ads specialist** to help review and optimise an existing Google Ads campaign for a BBQ catering shop. The campaign has previously generated strong traffic, but performance has become inconsistent after several changes to the conversion tracking, bidding strategy and keyword setup. I need someone who can **audit the account, identify what went wrong, and help establish a stable strategy going forward.** ## What I Need Help With ### Google Ads * Audit the existing Search campaign * Review campaign structure, ad groups and keywords * Analyse **Broad, Phrase and Exact Match** usage * Review the Search Terms report and identify irrelevant traffic * Recommend appropriate negative keywords * Review bidding strategy and Smart Bidding settings * Review conversion tracking and determine which conversions should be Primary vs Secondary * Check whether conversion tracking accurately reflects valuable customer actions * Review historical campaign performance and identify causes of performance changes * Develop a controlled Broad Match testing strategy * Improve impressions, clicks and qualified traffic while maintaining reasonable CPA * Help target approximately **100+ qualified clicks per day** over time ### SEO * Conduct a basic SEO audit of the restaurant website * Review keyword targeting and search intent * Identify opportunities to improve organic visibility * Review on-page SEO, titles, meta descriptions, headings and content * Recommend relevant keywords for the business * Identify opportunities to improve local SEO for Singapore searches ## Important I am **not looking for someone to simply add hundreds of keywords or make random campaign changes**. I want someone who understands **search intent, conversion tracking and Google Smart Bidding** and can explain why a particular change should be made. The campaign has historical data, so I would like the specialist to use the existing data to make decisions rather than starting from scratch. ## Ideal Candidate * Strong experience with Google Ads Search campaigns * Experienced with Smart Bidding / Maximize Conversions * Strong understanding of Broad Match * Experienced with Google Ads conversion tracking * Strong knowledge of SEO and keyword research * Experience with restaurants, F&B or local businesses is a plus * Able to explain technical concepts clearly * Data-driven and comfortable analysing reports * Willing to work collaboratively rather than taking over the account without explanation ## Deliverables 1. Google Ads account audit 2. Conversion tracking audit 3. Keyword and Search Terms analysis 4. Negative keyword recommendations 5. Broad Match testing strategy 6. Bidding strategy recommendations 7. SEO audit 8. Prioritised action plan 9. Recommendations for improving qualified traffic and conversions **Please include examples of similar Google Ads/SEO campaigns you have worked on and briefly explain how you approached optimisation.**