Shopify Ecommerce Migration Expert

I’m looking for an experienced Shopify ecommerce specialist to migrate my established New Zealand skincare, aromatherapy and wellness brand, Raglan Botanicals, from Squarespace to Shopify. This is not just a website migration project. I want someone who understands ecommerce strategy and can build a professional, high-converting Shopify store with the right tools, integrations and automations to help us significantly grow online sales. What I need The project will include: * Full migration from Squarespace to Shopify * Migration of all products, descriptions, images, pricing, variants and collections * Professional Shopify theme setup and customisation * Mobile-first design and optimisation * Improved homepage and navigation * High-converting product page layouts * Collection/category optimisation * Shopify checkout configuration * Payment and shipping setup for New Zealand and Australia * Customer account setup * Discount codes, bundles and promotional offers * Product reviews * Wishlist functionality if appropriate * Upselling and cross-selling * Abandoned-cart recovery * Email capture/pop-ups * Email marketing integration and automations * Welcome email flow * Abandoned-cart flow * Post-purchase/customer retention flow * Google Analytics 4 * Google Search Console * Meta Pixel / Facebook & Instagram integration * Google Merchant Center / Google Shopping setup * SEO migration, including URLs and redirects, to protect existing Google rankings * Basic on-page SEO optimisation * Sitemap and indexing checks * Conversion tracking * Shopify reporting/analytics setup * Speed and performance optimisation * Integration with our existing business systems where appropriate Retail integration We also have a physical retail store using Lightspeed Retail X-Series, so experience integrating Shopify with Lightspeed POS/inventory would be a major advantage. We need to understand the best setup for synchronising products, inventory, customer information and sales between our physical shop and ecommerce operation. We also use Xero, so experience with Shopify/Xero integrations would be helpful. Ecommerce growth I want the store built with growth in mind. Please recommend the best Shopify apps and tools for: * Increasing conversion rate * Email/SMS marketing * Customer retention * Loyalty/rewards * Reviews and user-generated content * Bundles * Upsells and cross-sells * Subscription/repeat-purchase opportunities * Affiliate/ambassador programs * Meta and Google advertising * Analytics and conversion tracking * Inventory management * International sales, particularly Australia I do not want the website overloaded with unnecessary paid apps. I want a clean, reliable and cost-effective technology setup. About the brand Raglan Botanicals is an established New Zealand natural skincare, aromatherapy and wellness brand with both a physical retail store and ecommerce business. Our goal is to significantly expand ecommerce sales in New Zealand and Australia and build a Shopify platform that can support the next stage of the business. There may also be opportunities to incorporate or cross-promote our jewellery and wellness product ranges. The person I’m looking for You should have: * Strong Shopify development experience * Proven Squarespace → Shopify migration experience * Ecommerce/CRO knowledge * Shopify app and automation experience * SEO migration experience * Meta and Google tracking experience * Email marketing automation experience * Excellent mobile ecommerce design skills * Experience with NZ/Australian ecommerce preferred * Lightspeed X-Series experience is a major advantage * Xero integration experience is an advantage When applying Please send me: 1. 3–5 Shopify stores you have personally built or migrated. 2. Examples of ecommerce stores where you improved conversion or sales. 3. Your recommended approach for migrating Squarespace to Shopify without damaging SEO. 4. Your experience with Lightspeed Retail X-Series + Shopify. 5. Which email/CRM platform you recommend and why. 6. The Shopify apps you would recommend for this business. 7. Your estimated project timeline. 8. Your fixed-price estimate or expected total project cost. 9. What ongoing support you can provide after launch.