Shopify Expert Needed to Build and Grow a New Store, Product Research, Facebook Ads, and TikTok Ads

About the Opportunity I am looking for an ambitious, creative, and experienced Shopify expert to take ownership of building and growing a newly created e-commerce store. I have completed the initial Shopify setup, but the store is still at the very beginning. There are no established products, campaigns, or sales systems yet. The person I hire will take over from this early stage and help build the entire business, from identifying winning products and selecting suppliers to completing the storefront, creating advertisements, testing products, and scaling what works. I have a detailed blueprint and strategy that I would like us to follow. However, I am not looking for someone who simply waits for instructions and completes assigned tasks. I want someone who can think like a business partner, bring original ideas, recognize opportunities, solve problems independently, and make smart decisions based on data. This is not intended to be a one-time Shopify project. I am looking for someone with ambition, discipline, creativity, and the desire to grow with the business over the long term. What You Will Be Responsible For You will be responsible for helping take the store from its current early setup stage to a fully operational and potentially profitable e-commerce business. Your responsibilities may include: Product Research and Selection Researching and identifying products with strong sales potential Finding products that solve a clear problem or create an immediate emotional response Evaluating current demand, competition, market saturation, pricing, and profitability Studying trends across TikTok, Facebook, Instagram, Amazon, AliExpress, and other relevant platforms Analyzing competitors, advertisements, customer reviews, and existing product offers Calculating product costs, shipping expenses, advertising potential, and expected profit margins Presenting product recommendations with clear reasoning and supporting research Identifying unique marketing angles that could help our products stand out Recommending which products should be tested and which should be avoided I do not want products chosen simply because they appear on a generic “winning products” list. Every recommendation should be supported by research, competitive analysis, customer demand, and a realistic advertising strategy. Supplier Research and Fulfillment Finding reliable suppliers for selected products Comparing product quality, pricing, shipping times, and supplier reliability Communicating with suppliers when necessary Evaluating fulfillment options and recommending the best solution Checking whether suppliers can support increased order volume if a product succeeds Helping reduce shipping delays, customer complaints, and fulfillment problems Coordinating product samples when needed Ensuring product information and shipping expectations are accurate Shopify Store Development Completing the design and setup of the newly created Shopify store Selecting or improving the theme and overall visual direction Creating a professional, trustworthy, and mobile-friendly shopping experience Building product pages that are designed to convert visitors into customers Writing or improving product titles, descriptions, benefits, FAQs, and calls to action Creating compelling product offers, bundles, discounts, and pricing strategies Adding high-quality product images, videos, graphics, and demonstrations Creating necessary pages, including About Us, Contact, Shipping, Returns, Privacy Policy, and Terms Organizing navigation, menus, collections, and product categories Installing and configuring necessary Shopify applications Setting up payment, checkout, shipping, email, and order notification systems Testing the entire customer journey across desktop and mobile devices Improving store speed, usability, credibility, and conversion rate Branding and Product Positioning Helping develop a strong and consistent brand identity Creating product positioning that separates the store from generic dropshipping stores Understanding the target customer and what motivates them to purchase Developing clear customer personas for each product Identifying emotional, practical, and problem-solving marketing angles Creating offers that make the products feel valuable and difficult to ignore Ensuring the store, product pages, and advertisements communicate one consistent message Advertisement Creation Developing creative concepts for Facebook and TikTok advertisements Writing attention-grabbing hooks, headlines, captions, and ad copy Creating or coordinating short-form video advertisements Sourcing appropriate product footage and user-generated content Editing videos for TikTok, Facebook, Instagram, and other relevant placements Creating different versions of each advertisement for testing Developing ads that feel native to each platform instead of looking like generic commercials Researching successful competitor advertisements for inspiration Creating fresh marketing angles instead of copying existing ads Coordinating with content creators or video editors when original content is required Please clearly state whether you personally create ad creatives or whether you work with other creators and editors. Facebook and TikTok Advertising Setting up or reviewing Facebook Business Manager, Meta Pixel, TikTok Pixel, and conversion tracking Creating and organizing advertising campaigns Launching product tests with appropriate budgets and campaign structures Testing different audiences, creatives, hooks, offers, and landing pages Monitoring advertising performance daily Reviewing important metrics such as click-through rate, cost per click, conversion rate, cost per acquisition, return on advertising spend, and profitability Identifying why an advertisement or product is underperforming Making data-based adjustments to improve results Knowing when to continue testing, make improvements, scale a campaign, or stop spending Scaling successful products carefully and sustainably Providing transparent reporting on advertising spending and results Analytics and Conversion Optimization Installing and verifying the required analytics and tracking systems Monitoring store traffic, customer behavior, sales, and advertising performance Identifying where potential customers leave the sales process Improving product pages, offers, pricing, checkout, and advertisements based on data Testing different headlines, images, videos, page layouts, bundles, and calls to action Helping improve conversion rates, average order value, and customer profitability Preparing regular reports with results, lessons, and recommended next steps Store Operations and Growth Helping manage the store after launch Monitoring orders, payments, fulfillment, and customer experience Creating systems for customer service, returns, refunds, and complaints Identifying useful upsells, cross-sells, bundles, and post-purchase offers Helping develop email and abandoned-cart recovery systems Recommending additional sales channels when appropriate Documenting important processes as the business grows Helping build repeatable systems that can support multiple successful products Continuously researching new opportunities and improvements The Blueprint I already have a blueprint that outlines the strategy I want to follow. The selected person must be willing to study it carefully and use it as the foundation for the project. At the same time, I welcome thoughtful improvements. If you believe part of the strategy should be changed, I want you to explain why, support your recommendation with research or data, and suggest a stronger approach. I value someone who can follow a proven process while still thinking creatively and independently. Who I Am Looking For The ideal candidate: Has hands-on experience building and growing Shopify stores Has experience taking a store from its beginning stages through launch Understands product research and product validation Knows how to distinguish a genuinely promising product from temporary hype Has direct experience managing Facebook Ads and TikTok Ads Understands advertising creatives, hooks, offers, and customer psychology Can build professional, persuasive, and high-converting product pages Understands conversion optimization and e-commerce analytics Can interpret advertising data and make intelligent decisions Is comfortable testing ideas and learning from unsuccessful tests Thinks creatively and is willing to try new approaches Takes initiative and does not need constant supervision Communicates clearly, honestly, and consistently Is organized, dependable, and accountable Understands the difference between revenue and actual profit Is interested in helping build a real long-term business I am not looking for someone who will upload a few products, launch generic ads, and wait for results. I want someone who will actively think about how to improve every part of the business. Long-Term Partnership and Performance Opportunity This will begin as a paid freelance role. However, I am looking for a long-term working relationship, not someone who disappears after completing the initial setup. If we identify a successful product and the store begins generating consistent, profitable sales, I am open to offering the right person an additional performance-based percentage alongside their regular payment. The exact structure would be discussed and agreed upon based on performance, responsibilities, profitability, and the value the person brings to the business. This means the right candidate could have an opportunity to benefit directly from helping grow the store. I want to work with someone who is motivated by the possibility of building something meaningful together. Communication and Reporting Clear communication will be extremely important. The selected candidate should be prepared to: Provide regular updates on completed work Explain what is currently being tested Share advertising performance and spending clearly Identify problems early instead of hiding them Explain the reasoning behind important decisions Recommend specific next steps Communicate honestly when a product or strategy is not working Maintain organized records of products, suppliers, campaigns, expenses, and results I understand that not every product test will succeed. I am not expecting unrealistic guarantees. What I expect is thoughtful research, disciplined testing, transparency, creativity, and continuous improvement. Initial Priorities The first phase of the project will likely include: Reviewing the current Shopify setup and the blueprint I provide Identifying what still needs to be completed before launch Researching and presenting potential products Evaluating competitors, suppliers, pricing, and profit margins Selecting the first product or products to test Completing the store design and required pages Building high-converting product pages Developing the product offer and marketing angles Creating multiple Facebook and TikTok ad creatives Setting up tracking and advertising accounts correctly Launching the first controlled product tests Analyzing the results and deciding what to improve, scale, or discontinue How to Apply Please include the following information in your proposal: Tell me about your Shopify and e-commerce experience. Share examples of Shopify stores you have built or managed. Describe your process for researching and selecting winning products. Explain how you determine whether a product is worth testing. Share your experience with Facebook Ads and TikTok Ads. Provide examples of advertising campaigns you have managed, including results where possible. Explain how you decide when to scale a product, continue testing it, or stop the campaign. Tell me whether you create ad videos and graphics yourself or coordinate with other creators. Describe what you would do during your first 30 days working on this store. Share an example of a time when your original idea or creative strategy improved an e-commerce business. Explain why you are interested in a long-term partnership instead of a one-time project. Tell me how many other stores or clients you currently manage and how much time you could dedicate to this project. Please begin your proposal with the words “Long-Term Shopify Partner” so I know you have carefully read the complete job description. Generic proposals will not be considered. I want to understand how you think, how you evaluate opportunities, and how you would approach building this store from the beginning. Final Note Experience matters, but I also strongly value ambition, ownership, creativity, honesty, and drive. I am looking for someone who sees this as more than another freelance assignment. If you believe you can take a newly created Shopify store from its early setup stage and help build it into a growing, profitable e-commerce business, I would love to hear from you.