Shopify Website Designer / CRO Expert Needed (Premium Men's Skincare Brand)

I'm looking for an experienced Shopify website designer to redesign and modernize my existing Shopify website. This is NOT a website build from scratch. The website, products, branding and content already exist. I'm looking for someone who can take an existing Shopify store and elevate it into a premium, conversion-focused eCommerce experience. This is a redesign and optimization project—not simply updating images or changing text. What I'm Looking For I'm looking for someone with a strong eye for: Premium web design Shopify UX/UI Conversion Rate Optimization (CRO) Customer psychology Marketing Branding Mobile-first design Modern eCommerce layouts I'm not looking for someone who simply follows instructions. I'm looking for someone who can look at a website and immediately identify: What's cluttered What's confusing What's missing What should be removed What should be emphasized How to improve conversions Someone who thinks like a designer and a marketer. The Project The brand is a premium men's skincare company with a niche target market. The homepage needs to be completely rethought to better guide visitors through a buying journey. Rather than simply displaying products, I'd like the homepage to take visitors through: Problem → Solution → Trust → Products → Purchase I already have detailed ideas and mockups showing the direction I'd like to take. Scope of Work Initially I'd like help with: Homepage redesign Navigation improvements Better information hierarchy Product page improvements Mobile optimization Cross-selling opportunities Better calls-to-action Overall visual refinement Improving customer flow and conversion This is likely to become an ongoing relationship as the brand grows. The Style Looking for something that feels: Premium Minimal Clean Modern Masculine High-end Conversion focused Think companies that balance beautiful design with strong usability—not cluttered template websites. Required Skills Shopify Shopify Themes UX/UI Design CRO (Conversion Rate Optimization) Responsive Design Landing Page Design Branding Strong understanding of customer psychology Ideal Candidate The ideal person doesn't just build websites. They understand: Why people buy. How users navigate a page. How to reduce friction. How to increase trust. How to improve conversions. I'd love to work with someone who makes suggestions and improvements rather than waiting for detailed instructions. To Apply Please include: Links to 3–5 Shopify websites you've personally designed. Tell me which project you're most proud of and why. Briefly explain how you would approach redesigning an existing Shopify homepage to improve conversions. Include the word "PREMIUM" at the beginning of your proposal so I know you've read the full job description. Important I'm intentionally not sharing the website or brand publicly at this stage. Once I've shortlisted applicants, I'll provide the website link, current design, and detailed design brief so we can discuss the project properly.