Short-Form Video Content Strategist & Scriptwriter
Worldwide
I’m looking for a Short-Form Video Content Strategist & Scriptwriter to create high-performing, strategic video content for our business clients. This is NOT a role for someone who simply writes generic scripts. I need someone who understands viral content, social media marketing, audience psychology, market research, current trends, and what makes people stop scrolling, watch, engage, share, and take action. You’ll be responsible for researching each client’s industry, target audience, competitors, products/services, and existing content, then using that research to develop strong content ideas, scroll-stopping hooks, and engaging short-form video scripts for platforms like TikTok, Instagram Reels, and Facebook. Our clients will include businesses such as retail stores, restaurants, service-based businesses, and other local businesses, so you must be able to adapt your strategy and writing style to different industries. I’m looking for someone who can think like a marketer and content strategist first, and a writer second. Every script should have a clear purpose, strong hook, engaging structure, and strategy behind it. I want someone who can look at a business and say, “Here’s what their audience cares about, here’s what competitors are doing, here’s what’s currently working, and here’s how we can turn that into content that performs.” AI tools are absolutely fine to use as part of your research or brainstorming process, but the final scripts need to feel natural, original, and human. They should sound like something a real person would actually say on camera, not something that was generated by AI. If your process is simply generating a script with AI and submitting it without adding your own strategy, research, creativity, or editing, this will not be a good fit. I need someone who is creative, research-driven, proactive, and genuinely knowledgeable about short-form content and what makes videos perform. You should be able to explain the strategy behind your ideas and be comfortable researching and learning about new industries as we bring on different clients.
$40.00
Fixed-price- IntermediateExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:10 to 15
- Last viewed by client:6 days ago
- Interviewing:8
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesMissouri City1:16 PM
- $465 total spent11 hires, 3 active
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by