Short-Form Video Editor — Cut 14 Paid Social Ads from Existing Footage (Skincare DTC)

We're a clinical skincare brand looking for a short-form editor to cut **14 fifteen-second paid social ads** from three existing long-form videos we've already produced. The footage is shot, reviewed, and timecoded — we're not asking you to find the story. We have a written brief with exact in-points and out-points for every cut, the hook that opens each one, the angle it should land, and the soundbites we want layered in. Your job is to take that brief and turn it into clean, scroll-stopping ads that run on Meta and TikTok. **What you'll be working from** - 3 source files (.mov), roughly 5–8 minutes each - A written cut brief with timecodes, hooks, and angles for all 14 ads - A list of soundbites and proof points to layer into specific cuts - Brand assets (fonts, colors, end card spec) **Deliverables** - 14 finished 15-second ads - Each delivered in 9:16 and 1:1 (and 4:5 if you recommend it) - Burned-in captions on every cut - On-screen text where the brief specifies it - End card with our URL on every ad - Source project files at handoff **How we work** Timecodes in the brief are targets, not gospel — trim to the nearest clean sentence or beat. If a cut plays better at 13 seconds or 17, say so. We'd rather you flag it than force it. Every ad drives to an on-site diagnostic quiz, not a product page. That shapes the edit: these are **concern-based hooks** — redness, wrinkles, sun damage, makeup not sitting right — not product feature walkthroughs. If a cut starts drifting into ingredient education, it's the wrong cut. We'll give you the full reasoning on kickoff. Review happens in Frame.io. Expect one round of notes per batch, two at most. **What we're looking for** - Real short-form paid social experience — Meta and TikTok specifically, not just YouTube or corporate video - A reel or portfolio with **direct response ads in it**. Beautiful brand films are a different skill; we need ads that stop a thumb and convert. - Comfortable pulling multiple distinct cuts out of one long source without them all feeling like the same ad - Clean caption work — timing, placement, legibility on mobile - Fast, specific communication. If something in the brief doesn't work, we want to hear it early. Beauty, skincare, or wellness experience is a plus but not required. Understanding of how a hook works in the first 2 seconds matters more. **Scope, timeline, and budget** - **Scope:** 14 ads, batched (we'd suggest 4 / 4 / 6 by source video) - **Timeline:** [X] weeks from kickoff — first batch of 4 within [X] days so we can calibrate early - **Budget:** Fixed price, [$X] total, milestone-based by batch. Open to your rate if your work is right. - **Ongoing:** If this goes well, we produce new footage regularly and would want a standing relationship rather than one-off hires. **To apply** Please don't send a generic proposal. We'll read the ones that do these three things: 1. Link 2–3 **short-form ads** you've edited — ideally ones that ran as paid media. Tell us what the hook was and why it worked. 2. In one or two sentences: when you're handed a long-form video and asked to pull ad cuts from it, what do you look for? 3. Confirm your turnaround for a batch of 4 fifteen-second cuts with captions in multiple aspect ratios. We'll shortlist a few people for a **paid test edit** — one cut from our actual footage, paid at your rate. That's how we decide. ---