Short-Form Video Editor [Hook-Driven Storytelling Shorts]

We're a medical aesthetics brand building out short-form content (Instagram Reels, YouTube Shorts, etc) featuring our internal team, brand talent, and partner physicians. We need an editor who can turn raw footage into scroll-stopping, story-driven Shorts. What we want: someone who edits like a storyteller. You understand that the first 2-3 seconds have to hook with movement, a bold visual, or a question and that the hook is a promise the rest of the edit has to pay off. You know how to use jump cuts, pacing, sound design, and on-screen text to keep someone watching for the full 30-90 seconds, not just the opening. You'll be responsible for: -Working with the Production team for any necessary shot suggestions and ideas to grab the hooks you need and plan for future content. -Editing raw footage (talking-head, in-clinic, event, and B-roll, etc) into short-form content built around a hook → story → payoff structure -Making fast, intentional cuts (not templated transitions) that serve retention, not just aesthetics but and stay true to our branding -Adding dynamic, word-by-word captions and sound design that work with the edit's pacing Turning long-form or unscripted footage into a tight narrative, not just trimming it down Requirements: -Proven short-form editing experience (please link your Upwork profile portfolio, and make sure your first two samples are your strongest) -Amazing Job Success Score on Upwork, with prior paid history on the platform -Proven experience for trend-watching hooks and applying the knowledge for content that get results. Bonus: -Videography experience and able to attend and film shoots within the US is an advantage. -Experience editing content in the beauty, wellness, medical, or health influencer space How to apply: Send 2-3 examples of your best hook-driven short-form work. We're specifically looking for editing style similar to creators known for cracking retention on Shorts.