Short-Form Video Editor / Meta Creative

FasCat Coaching helps cyclists get faster. We’ve spent ~20 years turning structured training into real watts for real riders, through our coaching app, CoachCat, and one-on-one work with human coaches. We’re founder-led, remote-first, and we’ve got a deep library of video: our founder and coaches on camera, athlete testimonials, product footage, the works. We need someone to turn that library into short-form video that performs on Meta first (Reels and in-feed ads), then repurposed across YouTube Shorts and beyond. This is an execution role, and we mean that as a compliment. We bring the raw material and the direction; you bring the craft, the speed, and the instinct for what to say when the brief runs out. You’re not starting from a blank page, but you’re also not just following a script line-by-line when a coach or athlete is on camera, we want you telling us what to shoot, say, or cut for it to actually perform. Turning the coaches’ stories into content that grows them and the brand together is exactly the kind of thinking we want. What you’ll do: Cut 15–20 short-form videos a month from our existing footage, lightly directed new material, and AI Work from hooks, scripts, and captions we provide (or maybe not or a bit of both?) and produce multiple variations per concept so we can test on Meta Help direct our coaches and athletes on camera: what to say, how to frame it, what makes it a story worth watching Turn one long-form YouTube segment into several distinct short-form cuts Match and sharpen our visual language, then iterate fast on what the performance data tells us You’re who we want if you: Live in short-form performance video you understand hooks, retention, pattern-interrupts, and CTAs, not just pretty edits Have made video that ran as paid social, not only organic content Can give direction to on-camera talent, not just cut what’s handed to you Are fast, iterative, and happy to kill a cut that isn’t working Execute a brief cleanly, but push back or add ideas when the brief is thin Cycling or endurance-sports fluency is a bonus, not a requirement. Performance instinct beats domain knowledge here. The details: Contract, remote, 90-day initial engagement with a clear path to renew and expand if it’s working. We move fast and we’re easy to work with. To apply: Send 2–3 examples of short-form video you’ve made that ran as paid social ads plus a line on what the video was trying to do. Portfolio-pretty reels with no performance context won’t cut it; show us work built to convert.