Short-Form Video Transcreation & Local Copywriting

Project Overview We are localizing a suite of ready-made, high-energy short-form videos from English into native market versions for Arabic (AR), Spanish (ES), French (FR), and Brazilian Portuguese (BR-PT). The scope includes adapting all on-screen text (supers) and subtitles. Key Requirement: Cultural Transcreation, Not Standard Translation We are not seeking direct word-for-word translation. We require localized creative copywriting that reflects how active native creators and social media users communicate on fast-paced platforms in your specific region. Scope of Work On-Screen Text (Supers): Rewrite English visual copy into punchy, high-impact native text designed for fast screen reads and immediate hooks. Subtitles: Adapt spoken dialogue/voiceovers into conversational, naturally timed native subtitles. Contextual Rationales: Provide back-translations and brief cultural notes explaining creative adaptations or wordplay swaps. Creative Criteria Platform-Native Tone: Copy must sound as if it was originally conceived in the target language, accurately capturing local internet culture, modern conversational cadence, and native humor. Pacing & Brevity: Maintain tight character counts to match visual beats without cluttering the screen or overwhelming the audience. Intent over Syntax: Prioritize emotional impact, humor, and brand voice over grammatical symmetry with the original English script. Deliverable Format Copywriters will submit deliverables using a 3-column script format: Original English Source Localized Creative Copy Literal Back-Translation & Cultural Rationale Ideal Candidate Profile - Native speaker in target language (AR, ES, FR, or BR-PT) currently residing in or deeply tied to the target digital market. - Demonstrated experience in short-form video scripting, social media copywriting, or digital campaign transcreation. Active understanding of contemporary local digital slang, memes, and cultural sensibilities.