Social Channel Operations Lead, Portfolio Health and Lifecycle (Long-Term)

Posted 3 weeks ago

Worldwide

Summary

We run a growing portfolio of brand social channels for a consumer app and we need someone to own their health and lifecycle. This is an operations and judgment role, not a content role. YOU WILL OWN the decision of which channels get further investment, which are held, and which are retired. You will run a weekly review against trajectory data and issue those verdicts. You will own the technical setup standards each channel is provisioned against, allocate infrastructure by channel tier, sign off before any channel is handed to an operator, classify every channel failure against a controlled taxonomy so we learn from it, and revise our setup and ramp-up procedures as platform behaviour changes. YOU SHOULD HAVE hands-on experience managing social channels at portfolio scale, meaning more than a handful and over a sustained period. Real working knowledge of platform guidelines, reach and distribution mechanics, and why channels lose reach. Working knowledge of device and network configuration as it affects platform access. Comfort with data, since these are trajectory calls and not gut calls. Willingness to retire things without sentiment. THIS ROLE HAS REAL AUTHORITY. The decision to stop investing in a channel is yours and is not overridden by the content team. We are looking for someone who wants that. SCREENING. Tell us about channel portfolios you have personally managed and what you have measured. Then a practical exercise: given an anonymised set of twenty channels with six weeks of metrics, tell us which you would invest in further, which you would hold, which you would retire, and defend the calls. ABOUT THE WORK. Person.ai is a consumer AI companion app. We are building an in-house short-form content and distribution team rather than outsourcing it, so this is a long-term role inside a permanent unit, not a one-off project. HOW WE HIRE. We use a short practical exercise rather than a long interview, because for this work a bounded task predicts performance far better than a conversation. Paid where the exercise takes real time. LOCATION. Open worldwide. We work asynchronously and care about reliable overlap, not a specific timezone.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Expert
    Experience Level
  • $25.00

    -

    $40.00

    Hourly
  • Remote Job
  • Complex project
    Project Type
Skills and Expertise
Mandatory skills
Social Media Marketing
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:3 weeks ago
  • Interviewing:
    22
  • Invites sent:
    20
  • Unanswered invites:
    4
About the client
Member since Aug 18, 2010
  • United States
    Fletcher11:13 PM
  • $2M total spent
    1,521 hires, 35 active
  • 141,602 hours

Explore similar jobs on Upwork

Social Marketing for Rugby ClubHourly‐ Posted 2 months ago
Social Media Marketing
Facebook
Internet Marketing
Twitter/X Marketing
Social Media Management
Instagram
Facebook
Social Media Content Creation
Instagram Story
Social Media Marketing
Social Media Content

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo