Social + Content Creator for Brand Launch

We're a small Australian brand preparing for launch. Without giving too much away ahead of time: we sit in the lifestyle and personal service space, we're built around convenience and timing, and our customer is a woman who is busy, capable and doesn't have time to sort out the details herself. The groundwork is done — brand identity, tone of voice, colour palette, typography, product and service range, and website are all complete. What we don't have yet is an audience. That's where you come in. What you'll be doing Building and running our social presence from launch onwards (primarily Instagram and TikTok, with Facebook secondary) Planning and maintaining a content calendar we can actually stick to Creating short-form video, static posts, carousels and stories — concept through to finished asset Writing captions and copy that sound like our brand, not like everyone else's Designing marketing collateral and information flyers (digital and print-ready) for partnerships, venues and events Shaping and executing the launch campaign — the lead-up, the launch moment, and the weeks after Light community management: comments, DMs, engagement Simple monthly reporting on what's working and what isn't What matters most to us We're not looking for someone to fill a grid. We're looking for someone who can take a brand with a clear point of view and build a story around it — content where each post connects to the last, where the customer sees herself in it, and where the reason to buy lands without us shouting about it. If you think in narrative arcs and campaign angles rather than posting schedules, we want to hear from you. You'll be a great fit if you have Proven experience running social for a consumer or lifestyle brand — ideally through a launch or relaunch Strong short-form video skills (concept, shoot direction, edit) — CapCut, Premiere, or similar Confident graphic design ability in Canva or Adobe, and the discipline to work within an existing brand guideline Sharp copywriting — you can hold a specific tone of voice consistently A portfolio showing work you took from blank page to finished campaign Comfort working with a founder-led business where things move fast and feedback is direct Nice to have Experience with Australian audiences, or at minimum a feel for the market Beauty, fashion, retail or on-demand service category experience Familiarity with Shopify and Meta/TikTok ads