Social Content Producer for Lifestyle Writer & Personal Brand — Sincerely, Brandy

# Social Content Producer for Lifestyle Writer & Personal Brand — Sincerely, Brandy I’m looking for a creative, visually sophisticated **Social Content Producer** to help grow *Sincerely, Brandy*, a lifestyle and personal storytelling brand built around humor, relationships, motherhood, reinvention, horses, travel and life in Virginia Hunt Country. This is **not primarily a writing position**. I create the original essays, stories, photographs, videos and point of view. I need someone who can take that raw material and turn it into compelling, polished social content that feels editorial, elevated, funny and highly shareable. ### What You'll Do Each week, you’ll work from a new long-form essay plus an existing library of stories, photography and video to create and package content including: * Instagram Reels and Stories * Facebook content * Instagram carousels * Quote graphics * Pinterest Pins * LinkedIn adaptations when appropriate * Reel covers and thumbnails * Short-form video edits * Website/social promotional graphics * Other creative assets as the brand develops You’ll also help organize and schedule content across platforms and maintain a consistent weekly publishing calendar. ### Tools / Skills You should be highly proficient with: * **Canva** — polished, editorial-quality graphics and templates * **CapCut or equivalent** — short-form video editing, captions, pacing and on-screen text * **Metricool or similar** — scheduling, publishing and analytics * **ChatGPT / AI tools** — intelligent repurposing and production assistance without creating generic AI content * Instagram * Facebook * Pinterest * LinkedIn Bonus skills: photography, SEO, email/newsletter design, WordPress, YouTube Shorts and experience working with writers, creators or lifestyle brands. ### The Aesthetic This is important. I am **not** looking for generic influencer graphics, loud social templates or motivational quote content. The Sincerely, Brandy world should feel: **Editorial. Sophisticated. Warm. Witty. Beautiful. Slightly irreverent.** Think modern lifestyle magazine meets personal essay—with Virginia Hunt Country, horses, beautiful homes, travel and entertaining as the backdrop to very real stories about life. Beautiful, but never precious. Polished, but never fake. Funny, but never cheesy. ### The Voice Smart, candid, conversational, self-aware and occasionally a little wicked. The goal is to make someone **stop scrolling, laugh, relate, share and want to read the full story.** My voice is the product. Your job is to help package and amplify it—not replace it. ### Weekly Workflow Ideally, I provide: * One new essay * Photos * Raw video * Voice notes/ideas * Existing archive material Together with AI-assisted editorial direction, you turn that into a coordinated week of finished social assets, load/schedule approved content and help identify what is performing. I expect this to begin at approximately **8–10 hours per week**, with the potential to grow substantially as the brand grows. ### Who I'm Looking For You may be a freelance content producer, social media creative, creator assistant or exceptionally talented VA with strong visual instincts. I care more about **taste, creativity, storytelling instincts and execution** than job titles or agency experience. You should be organized, responsive, comfortable working independently and able to recognize the difference between content that is merely attractive and content people actually want to share. ### How to Apply Please send: 1. A brief introduction. 2. Links to **3–5 examples of your best work**, particularly Reels, carousels and lifestyle/personal-brand content. 3. The tools you use regularly. 4. Your hourly rate or preferred monthly retainer. 5. Your weekly availability. 6. A short answer to this question: **If I gave you one funny 1,500-word personal essay, how would you turn it into a week of social content?** Please do not send a generic proposal. I’m looking for someone who understands the personality and potential of this brand and would be excited to help build it. The right person could become an important long-term member of the Sincerely, Brandy team.