Social Media & Advertising Manager

A combined organic content + paid advertising role for Dealiroo, an Australian affiliate-only deals and price comparison platform. This is not a post-and-schedule job — we need someone who brings genuine creative character to the brand, isn't afraid to be bold with comedy, memes, and personality-driven content. We strongly encourage creativity and welcome out of the box ideas on approaches to driving sales, this person must understand both content creation and how to run paid campaigns competently. We hope to commence the first week of September What the Role Covers Content Creation • Original short-form video content (TikTok/Reels) — actual creation, not just scheduling • Daily deal graphics, Stories, carousels, platform-native hooks • Content calendar planned at least one week ahead • Consistent brand voice and visual identity across every post — distinctly Australian, sharp, built around our kangaroo mascot, not generic templated deal-page content. - Creativity is key and heavily encouraged — we welcome comedy, memes (including AI-generated ones featuring our mascot, replacing or placed alongside original characters), witty responses to unhelpful comments and riffs on viral or competitor content and more. Platforms We Operate On • Organic - TikTok, Instagram, Facebook, Pinterest, YouTube • Paid - (Currently on but not restricted to) Meta Ads, Google Ads and TikTok Community Engagement • Participation in relevant deal/bargain community groups and conversations (Facebook groups, similar communities) where genuinely useful • This must be community-first, not promotional — genuine contribution and reputation-building before any brand mention. Spammy or self-interested posting is not acceptable and will be grounds for dismissal. Paid Advertising (Currently restricted to Australia) • Full campaign management across Meta and Google Ads — audience research, targeting, creative testing, budget pacing • Conversion tracking setup competency required (Google Tag Manager, Meta Pixel, GA4 events) • Monthly ad spend: You will informed of a total monthly budget amount — the hired candidate allocates and directs that total monthly spend across platforms as they see fit, to achieve the strongest result, based on their own analysis and reasoning. Analytics & Platform Access Successful candidate will be granted scoped access to: • Google Analytics 4 • Google Tag Manager • Google Ads • Meta Business Manager (ad account, Page, Instagram) • Microsoft Clarity Content Creation Tools • Access to Higgsfield (AI content/video creation platform) will be provided for ad and organic content production if requested. What We're Looking For • Demonstrated experience growing accounts from zero, with real numbers/timelines • Genuine paid ads competency — able to speak specifically to campaign types, conversion tracking, and troubleshooting underperforming spend, not just general familiarity • Comfort being transparent and responsive — reliability and clear communication are non-negotiable • Creative thinking, not templated output — show us content that reflects real understanding of what makes a deal-hunting audience stop scrolling Reporting A weekly report must be provided (day TBC), covering: • Spend and cost-efficiency (CPC, cost per affiliate click) • Affiliate outbound clicks, broken down by retailer/category (not just a single total) • Average session duration / pages per session for ad-driven traffic • Landing-page views and CTR • Best/worst performing creative and frequency • Follower growth and top organic post of the week • Posts published vs planned