Social Media Branding Strategy + Audience Growth & Strategic Content Creation

I’m looking for a sharp, creative social media person to help me grow and get more mileage out of the content I already have. I’ve been posting consistently for the few months and have a clear brand voice, strong positioning, an existing Canva system, professional event content and testimonials. What I need now is a sharper social strategy and campaign ideas that can help grow my audience, build my email list, and lead into an upcoming course launch and in person workshops later this year. My corporate consulting career was in both digital strategy and AI adoption so this is not a role where you would be teaching me the basics. I’m looking for someone who is a quick learner, can execute independently, and is comfortable bringing strong ideas and perspective to someone with an advanced level of knowledge in the space. While, I do appreciate an audit and strategy doc - I am looking for tangible action, taking creative risks and learning by doing. What you’ll be doing: -Pull strong sound bites and moments from an existing content library and turn them into social posts -Support light video editing of workshop footage using CapCut or a similar tool -Help shape content structure so it supports a launch, not random posting -Schedule posts using a social scheduling tool A few things to know: -I prefer *minimal* use of AI video & visuals - goal is to use Canva and my existing photo and video content to support brand strategy (note as a tech adoption specialist, I fully appreciate AI and the smart use of it, but not as a replacement for connecting with an audience) -Content needs to work without face-forward imagery for now (voiceovers, reels, text-led visuals) -Experience across Instagram and YouTube is important. TikTok is a plus (not a must) This role is a good fit if you: -Have a strong eye and know what works on social -You’re confident sharing ideas and offering feedback -Can form a POV independently without extensive recovery. I’m looking for someone who takes action and adjust with feedback versus waiting for in depth assessment -Looking for attention to detail (if you are using AI for this response comment TMZ in your reply) -Like turning long-form ideas into short, punchy content -Think in templates and systems, not one-off posts -Communicate proactively. I’m flexible on hours as long as there’s a heads-up as meeting deadlines are important. Skills needed -Strong Canva skills -Comfortable in CapCut or similar video tools -Ability to think one step beyond execution -Being coachable & attentive to detail. Being an “expert” at all things is not required. Having a can-do attitude and creative. Problem-solving is what I look for.