Social Media Ad Campaign Specialist – Drive US & UK Amazon Book Sales | Results-Focused Go-Getter

We’re looking for a capable social media advertising specialist to run a focused campaign driving sales of our book on Amazon in the US and UK markets. NATIVE ENGLISH SPEAKERS ONLY Goal / KPI Over a 4-month period we need to achieve approximately: • 1,786 copies sold in the US • 2,107 copies sold in the UK These volumes are required for the campaign to be worthwhile. We’re seeking someone who can realistically assess and work toward these targets on a modest budget. Scope of work Full ownership of social media advertising strategy and execution (Meta/Facebook & Instagram, TikTok, YouTube, X, and any other relevant platforms) Drive qualified traffic from social to our Amazon listings Audience targeting tailored for US and UK markets Creative strategy, testing, ad copy, and variations (clarify who produces the creatives) Ongoing optimisation and clear performance reporting (CPC, cost per sale, ROAS, conversion rates, etc.) Structured plan for the 4 months with regular reviews What we’re looking for Proven experience running paid social campaigns that convert into Amazon (or e-commerce) sales, ideally for books aimed at Western audiences Strong understanding of US and UK consumer culture and buying behaviour Self-starter / go-getter who takes ownership, tests fast, and delivers results without heavy hand-holding Comfortable working within a lean budget Budget guidance We are not looking for high-cost agency packages. Please propose realistic fees that fit a modest overall investment (significantly lower than typical A$1,250 setup + A$1,250/month management quotes). Ad spend will also be kept controlled. Performance-based or hybrid fee structures are welcome. To apply, please include: 2–3 relevant case studies or results (books or similar products in US/UK markets preferred) with clear metrics Your honest view on whether the sales KPIs above are achievable on a modest budget Who handles creative production and ad copy Your proposed fee structure (setup + monthly or alternative) Availability and time zone We’re ready to move quickly with the right person who can deliver results efficiently. Strong, realistic applications only. Project length: 4 months (with early performance check-ins) Type: Fixed-price preferred or hourly