Social Media Content Creator & Newsletter Producer

Social Media & Content Manager | Food + Lifestyle | Rochester, NY Area We’re a longstanding Rochester specialty food business looking for a creative, food-obsessed Social Media & Content Manager to become a genuine part of our team and help shape how our brand shows up across Instagram, TikTok, Facebook, and email. You do not need to live in Rochester, but you should live within reasonable driving distance of our Henrietta/Rochester, NY location and be able to visit fairly frequently to capture original content. Much of the editing, writing, planning, posting, and email work can be done remotely, but this is not a fully remote role. We’re looking for more than someone who can simply make a few posts each week. Over time, we want this person to understand our business, products, customers, and personality well enough to become a trusted public voice for the brand — someone who sees content opportunities, brings us ideas, and increasingly takes ownership of our social presence. YOU NEED TO REALLY LOVE FOOD. A genuine passion for cooking, baking, ingredients, spices, recipes, entertaining, and food culture is essential. If you follow food creators, save recipes constantly, notice what’s happening on Foodstagram and TikTok, watch Food Network-style content, and care about how food is photographed and presented, we’d like to hear from you. THE CREATIVE DIRECTION Think polished, appetizing Food Network or Martha Stewart-style quality, adapted for modern social media. We want beautiful food and ingredient imagery, strong photography and video, thoughtful lighting and composition, clean editing, and a glossy food-and-lifestyle feel — while still being current, approachable, authentic, and engaging. Our existing Instagram provides the foundation for our look, personality, and voice. We want someone who can work within that vibe while helping it evolve and become even stronger. WHAT YOU’LL DO * Create and publish regular content for Instagram, TikTok, and Facebook * Shoot and edit Reels, TikToks, short-form video, photography, and Stories * Visit our Rochester-area location regularly to capture original content * Develop ideas around products, ingredients, recipes, cooking, baking, entertaining, seasonal food, staff, and behind-the-scenes moments * Stay current on social and food-content trends and know which ones actually fit our brand * Write engaging captions and social copy in our voice * Adapt and repurpose content appropriately across platforms * Help plan and maintain a consistent content calendar * Create attractive, on-brand Mailchimp newsletters and promotional emails * Engage appropriately with our social audience * Pay attention to what performs and use that information to improve future content * Learn our business deeply enough to increasingly identify and execute ideas independently APPROXIMATE SCOPE This is an ongoing, part-time independent contractor role. We care more about creativity, judgment, and efficiency than filling a certain number of hours. To start, we anticipate: * Approximately 5–10 hours per week * Around 3–4 social posts per week, adapted across Instagram, TikTok, and Facebook * A mix of short-form video, photography, Stories, recipes, product education, food inspiration, and lifestyle content * 1 Mailchimp newsletter per month, plus occasional promotional emails * A few in-person content visits per month, with remaining work completed remotely These are starting guidelines rather than rigid quotas. WHO WE’RE LOOKING FOR You might be an experienced freelancer, an emerging content creator, or an exceptional college student studying marketing, communications, advertising, digital media, or a related field. We care more about talent, taste, initiative, reliability, and creative instincts than the number of years on your résumé. You should: * Genuinely love food — this is a must * Be highly in tune with Instagram, TikTok, food, and lifestyle content * Have a strong visual eye for food * Be comfortable shooting and editing photo and video content * Understand what makes people stop, watch, save, share, or engage * Be a strong writer and proofreader * Be curious and willing to really learn our products and business * Be dependable, self-directed, and comfortable collaborating with a small team * Be able to visit our Rochester-area location regularly * Have experience with Mailchimp or be comfortable working in email marketing platforms Food, culinary, specialty retail, or lifestyle content experience is a plus, but not required if your work and instincts are strong. WHEN YOU APPLY Please include: * Links to social accounts or content you’ve created * Examples of Reels, TikToks, or other short-form video * Food/lifestyle photography, if available * Email or newsletter examples, if available * Your Mailchimp experience * Your general location and ability to visit our Rochester-area store * A short note about your relationship with food — what you cook, bake, follow, watch, or love about the food world Please don’t send us a generic social media proposal. We’d much rather hear a little about you, the content you love, and what you think you could bring to our brand.