Social Media Content Manager & Strategist

We are looking for an experienced Social Media Content Manager & Strategist to join Verara, a premium longevity and health brand launching its podcast and content platform in September 2026. Verara is focused on helping people, particularly women 40+, improve their long term health, strength, fitness, nutrition, recovery, brain health and quality of life. We are building a premium, credible and aspirational brand, not a typical fitness or wellness social media account. We are launching a weekly podcast with professional guests and specialists, including a nutritionist, menopause specialist and psychologist. Each specialist will provide expert content weekly, and we need someone who can turn that expertise into engaging, high quality social content that grows our audience, builds authority and ultimately drives people towards Verara. We are looking for someone who understands social media strategy, content creation, audience growth and premium brand positioning, rather than someone whose role is simply to schedule posts. Your responsibilities * Create and manage Verara’s monthly and weekly social media content calendar. * Develop a clear content strategy designed to increase reach, followers, engagement, trust and ultimately enquiries/conversions. * Manage Instagram, TikTok, YouTube Shorts and LinkedIn, with content adapted appropriately for each platform. * Take weekly content from our nutritionist, menopause specialist and psychologist and turn it into engaging social media content. * Repurpose one expert contribution into multiple pieces of content where appropriate, including Reels, carousels, Stories, educational posts and written content. * Work closely with our podcast/video editor to identify and distribute the strongest clips from each podcast episode. * Plan approximately 5 to 7 strong feed pieces per week initially, supported by regular Stories. * Write compelling hooks, captions, CTAs and social copy. * Understand what makes people stop scrolling and create content around strong hooks, curiosity, education, emotion and practical value. * Develop content specifically designed for shares, saves, comments, reach and follower growth, rather than simply producing posts for the sake of posting. * Maintain a consistent premium Verara visual identity and tone of voice. * Schedule and publish all approved content. * Manage Stories and help create polls, questions, quizzes and other interactive content. * Monitor comments and relevant messages and identify opportunities to increase engagement. * Track monthly analytics and report back on what content is performing and, importantly, why. * Continually test different hooks, formats, subjects and posting strategies and use the results to improve future content. * Stay up to date with current Instagram, TikTok, YouTube and LinkedIn trends and platform changes. * Help build a recognisable Verara content style and repeatable social media system. The type of person we are looking for You should have proven experience growing social media accounts organically and creating content for a premium health, wellness, longevity, fitness, women’s health, medical or personal-brand business. We are particularly interested in someone who can demonstrate: * Strong Instagram/Reels experience * Excellent understanding of short-form content * Strong copywriting and hook writing ability * Understanding of audience psychology * Experience turning expert/educational information into engaging content * Strong understanding of content strategy rather than just scheduling * Excellent attention to detail * Strong visual judgement * Ability to work with video editors and other freelancers * Ability to analyse performance data and adjust strategy * Excellent English * A proactive attitude we want someone who brings ideas rather than waits to be told what to post. Very important We are not looking for generic AI generated social media posts or recycled motivational quotes. Verara needs to look premium, intelligent, credible and modern. The content should feel like a combination of longevity + science + lifestyle + aspiration + expert knowledge, while still being highly engaging and accessible. We want someone who understands the difference between content that gets views and content that builds a valuable audience and ultimately generates clients. We already have access to professional podcast production, a professional host and specialist contributors. Your role is to turn that material into a consistent, high performing social media presence. Initial workload We are looking to work with someone on an ongoing basis, starting immediately. Initially, we expect approximately: * 5 to 7 feed posts per week * Regular Instagram Stories * Weekly podcast content * Specialist content every week * Content repurposing across multiple platforms * Monthly performance reporting * Ongoing strategy and optimisation We are open to starting with a paid trial/project before agreeing to a longer term monthly arrangement.