Social Media Content & Performance Marketing Specialist for B2B SaaS

We are looking for an experienced Social Media Content & Performance Marketing Specialist to help grow the visibility, awareness, and customer acquisition of BakımX, a B2B SaaS product developed for automotive repair shops in Türkiye. BakımX helps workshops digitally manage their daily operations, including customers, vehicles, work orders, quotations, appointments, parts, payments, and other workshop processes. Our goal is to build a strong digital presence for BakımX and generate qualified leads from automotive repair shops through a combination of organic content and paid advertising. What We Need We are looking for someone who can manage the process end-to-end: * Develop a social media content strategy for BakımX * Create professional social media visuals * Create short-form videos / Reels * Prepare product-focused and educational content * Write captions and advertising copy * Publish and manage content on Instagram / Facebook * Build and manage Meta Ads campaigns * Build and manage Google Ads campaigns * Test different creatives, audiences, and campaign messages * Optimize campaigns based on performance * Track leads, conversions, CPC, CTR, CPA, and other relevant metrics * Provide regular performance reports and recommendations Content Examples Potential content themes include: * Problems automotive workshops experience in their daily operations * Before / after digitalization scenarios * BakımX product features * Short product demonstrations * Workshop management tips * Customer and vehicle management * Digital work orders * Quotations and customer approvals * Appointment and maintenance reminder management * Inventory / spare parts management * Educational and engaging automotive workshop content We are open to creative ideas and expect the freelancer to actively contribute to the content strategy rather than simply execute instructions. Paid Advertising The freelancer should have hands-on experience with: * Meta Ads Manager * Instagram / Facebook advertising * Google Search Ads * Retargeting campaigns * Audience targeting * Conversion tracking * Creative testing * Campaign optimization Advertising budget will be provided separately by us. The freelancer will be responsible for managing and optimizing how that budget is used. Target Audience Our initial target market is Türkiye. Primary customers are: * Independent automotive repair shops * Mechanical workshops * Auto service centers * Workshop owners and managers Therefore, understanding the Turkish market is highly valuable. Turkish language proficiency is strongly preferred, as most customer-facing content will be in Turkish. First Month Deliverables As an initial engagement, we expect approximately: * Social media/content strategy * Monthly content calendar * 8–12 social media posts * 4–6 short-form videos / Reels * Visual design and copywriting * Instagram / Facebook publishing * Meta Ads campaign setup and management * Google Ads campaign setup and management * Multiple advertising creatives * Audience and keyword research * Weekly campaign optimization * Monthly performance report The exact content volume can be adjusted based on your recommendations. What We’re Looking For Please apply if you have experience in: * Social media marketing * Performance marketing * Meta Ads * Google Ads * Graphic / social media content creation * Video / Reels creation * SaaS, technology, automotive, or B2B marketing Experience marketing SaaS products or automotive businesses will be considered a strong advantage. When Applying Please include: 1. Examples of social media accounts you have managed 2. Examples of visuals and short-form videos you have created 3. Examples of Meta or Google Ads campaigns you have managed 4. Any SaaS, B2B, or automotive marketing experience 5. A brief explanation of how you would approach launching BakımX on social media 6. Your proposed monthly scope and fee We are looking for someone who can potentially work with us long-term if the initial collaboration is successful. Website: bakimx.com