Social Media Content Specialist

We are seeking a sharp, resourceful, and dedicated Social Media Content Specialist to drive our brand’s presence across all major platforms. In this role, you will be responsible for repurposing our rich library of existing content into high-performing assets, while continuously creating fresh, platform-native content. You will manage end-to-end execution; from ideation and editing to scheduling and community engagement; across YouTube, Meta (Facebook/Instagram), LinkedIn, Snapchat, and TikTok. Key Responsibilities: Content Extraction & Repurposing: Analyze long-form videos, podcasts, blogs, and internal resources to extract high-impact snippets, short-form clips, carousels, and quotes tailored for short-attention-span feeds. Original Content Creation: Write, shoot, design, and edit fresh, trend-aware content designed to educate, entertain, and convert target audiences. Multi-Platform Management: Daily scheduling, publishing, and channel optimization for YouTube (Long-form & Shorts), Meta (Reels, Posts, Stories), LinkedIn, Snapchat, and TikTok. Copywriting & Formatting: Craft platform-tailored captions, compelling hooks, and relevant hashtags that reflect our brand voice and optimize for search/algorithms. Performance Tracking: Monitor post analytics, track growth metrics, and iterate strategies based on data to increase reach, engagement, and follower conversion. Community Engagement: Monitor comments, messages, and mentions to foster active audience interactions and maintain high response rates. Mention SMMPRO as starting word to qualify for the interview. Qualifications & Requirements: Experience: 2+ years of hands-on experience managing and growing multi-channel social media accounts. Editing & Design Skills: Proficiency in video editing tools (CapCut, Premiere Pro, or DaVinci) and design platforms (Canva or Adobe Photoshop). Platform Expertise: Deep understanding of current trends, formats, audio, and algorithmic best practices for TikTok, YouTube Shorts, Instagram Reels, LinkedIn, and Snapchat. Mindset: Highly organized, proactive, and self-directed with a proven ability to manage multiple publishing schedules simultaneously. Portfolio: Must provide links to managed accounts, past work samples, or a video/design portfolio demonstrating prior creative work.