Social Media Content Strategist For Medical Niche

## Overview We are looking for a **Content Strategist** to lead the full content strategy and execution process for a founder-led, concierge medical clinic specializing in alternative, regenerative, and surgery-alternative treatments. The clinic offers services such as stem cell therapy, peptides, prolotherapy, regenerative treatments, and other non-surgical solutions for patients seeking advanced, personalized care. The practice is led by two physicians, including a doctor who already has a strong social media presence and a significant follower base. This role is ideal for someone who understands **medical content creation**, knows how to translate physician expertise into compelling social media content, and can manage the entire content production process from strategy to publishing. The Content Strategist will be responsible for analyzing past content performance, building the monthly content strategy, writing hooks, scripts, captions, and calls to action, planning filming days, coordinating with the on-site videographer, managing the editor, maintaining the content calendar, scheduling posts, and reporting on performance. ## About the Clinic This is a founder-led concierge medical clinic focused on alternative medicine, regenerative medicine, and non-surgical treatment options. The clinic serves patients who are looking for advanced solutions outside of traditional surgery pathways. The physicians are actively involved in content creation and are willing to film on-site based on the strategy, scripts, and direction provided by the Content Strategist. The clinic will have a dedicated video person coming on-site to film the required content, which will then be sent to an editor and prepared for publishing. ## Role Responsibilities ### Content Strategy - Develop the clinic’s monthly content strategy based on business goals, patient needs, service priorities, and content performance data - Understand the clinic’s goals, including increasing patient volume, educating potential patients, building trust, and positioning the doctors as experts in regenerative and alternative medicine - Analyze previous content to identify what performs well, what does not perform, and what should be adjusted moving forward - Use performance data to create a clear content direction for each month - Plan content around key services such as stem cells, peptides, prolotherapy, regenerative medicine, surgery alternatives, and physician-led patient education - Build a repeatable strategy that keeps the clinic’s content consistent, organized, and aligned with growth goals ### Hook Generation & Scriptwriting - Create strong, attention-grabbing hooks for short-form video content - Write clear, engaging scripts that translate complex medical topics into understandable, patient-friendly content - Develop physician-led content that feels credible, educational, and aligned with the doctors’ expertise - Write scripts for a variety of content types, including educational videos, myth-busting videos, service explanations, patient problem/solution content, authority-building content, and conversion-focused videos - Create clear calls to action for each piece of content based on the clinic’s goals - Ensure all content is medically appropriate, professional, and aligned with the clinic’s brand voice ### Filming Day Strategy & Planning - Plan dedicated content strategy days for upcoming filming days - Decide which videos need to be filmed, how many videos should be filmed, and how long each video should be - Prepare the full filming plan for the doctors and video team before filming takes place - Organize scripts, hooks, talking points, shot direction, and priorities for each filming day - Make sure the doctors and video person have everything needed to execute efficiently on-site - Coordinate the filming workflow so content is captured according to the approved strategy ### Content Production Management - Manage the end-to-end content creation process from strategy to final publishing - Coordinate with the on-site video person once footage is filmed - Manage the editor and ensure edited videos are completed according to the strategy, scripts, and posting schedule - Review edited content for quality, clarity, accuracy, pacing, and alignment with the original content direction - Provide feedback to the editor when revisions are needed - Keep the full content workflow organized and moving on schedule ### Content Calendar & Scheduling - Build and manage the clinic’s content calendar - Plan content ahead of time so the clinic has a consistent posting schedule - Organize content by platform, topic, doctor, service, hook, script, caption, CTA, filming status, editing status, and posting date - Write captions for each post - Schedule approved content independently - Make sure content is posted consistently and on time - Track the status of each piece of content from idea to script to filming to editing to scheduling to posting ### Reporting & Performance Analysis - Track content performance throughout the month - Analyze which hooks, topics, formats, services, and CTAs are performing best - Identify patterns in high-performing and low-performing content - Create end-of-month performance reports with insights and recommendations - Use monthly results to adjust the next month’s content strategy - Report on content outcomes in relation to the clinic’s goals, including reach, engagement, audience growth, lead generation, and patient volume where applicable ## Required Experience - Experience creating content strategy for medical, wellness, healthcare, physician-led, or expert-led brands - Strong understanding of short-form video content for platforms such as Instagram, TikTok, YouTube Shorts, and similar channels - Proven ability to write strong hooks, scripts, captions, and calls to action - Experience analyzing content performance and using data to inform strategy - Experience managing editors, videographers, or content production teams - Ability to manage a full content workflow from concept to posting - Strong organization and planning skills - Ability to work independently and keep content production consistent and on schedule - Comfortable working with physicians, founders, or high-level experts - Ability to simplify complex medical topics without making unsupported claims ## Ideal Candidate The ideal candidate is strategic, organized, creative, and highly execution-oriented. They understand how to turn medical expertise into content that educates, builds trust, and drives patient interest. They should be comfortable leading the content process, managing team members, planning filming days, writing scripts, overseeing edits, scheduling content, and reporting on results. This person should not only be a writer or idea generator — they should be able to manage the entire content system end to end. This person should also understand the importance of credibility, compliance, and professionalism in medical content. The clinic’s doctors are already established experts, so the Content Strategist must be able to elevate their knowledge into strong, consistent, high-performing content. ## Key Skills - Medical content strategy - Short-form video strategy - Hook writing - Scriptwriting - Caption writing - CTA development - Content calendar management - Content performance analysis - Monthly reporting - Filming day planning - Editor management - Video production workflow management - Social media scheduling - Physician-led content creation - Strong organization and follow-through - Ability to work independently - Ability to manage multiple moving pieces at once ## Success in This Role Looks Like - The clinic has a clear monthly content strategy tied to business goals - Filming days are planned in advance with scripts, hooks, and priorities ready - Doctors know exactly what content they need to film - The video person captures the required content efficiently - The editor receives clear direction and delivers content on schedule - Content is reviewed, captioned, scheduled, and posted consistently - The content calendar is organized and up to date - Monthly performance is reviewed and used to improve future strategy - The clinic’s social media presence becomes more consistent, educational, and conversion-focused - Content supports increased patient awareness, trust, and volume ## Notes This role is especially important because the clinic is physician-led and already has strong potential for content growth. The right Content Strategist will help turn the doctors’ expertise, services, and patient education into a consistent content engine that supports the clinic’s growth.