Social Media & Content Strategist Needed for Independent Brand Audit

I am seeking an experienced social media strategist, content strategist, or consultant to conduct a comprehensive, independent audit of the social media presence for Aaron Palomo Photo, LLC, a documentary photography business focused on people, community, events, and small businesses. The purpose of this project is not simply to increase followers, maximize reach, or follow current social media trends. I want an objective assessment of whether my current social media presence effectively communicates my brand, showcases my photography, reaches the appropriate audience, and supports the long-term growth of the business. I currently have support with social media content creation and management. This is therefore a one-time audit and strategic consulting engagement, not a social media management position. - Scope of Work The selected freelancer will independently evaluate my current social media presence, with particular attention to Instagram and the overall content strategy. The audit should address: • Brand positioning: Assess how clearly the business communicates its documentary photography identity, values, services, and point of differentiation. • Profile optimization: Review the Instagram bio, profile image, links, calls to action, pinned posts, Highlights, and overall first impression. • Content audit: Evaluate existing photography, posts, carousels, Reels, Stories, captions, and recurring content themes. • Visual identity: Assess the consistency and effectiveness of the current visual presentation, including the photography-first approach, black-and-white direction, graphic elements, typography, and logo usage where applicable. • Brand voice and messaging: Determine whether captions and supporting copy communicate a consistent, authentic, and appropriate voice. • Performance and analytics: Review available account insights to identify meaningful patterns in reach, engagement, saves, shares, profile activity, follower/non-follower reach, and other relevant metrics. • Audience alignment: Assess whether the current content appears positioned to reach and resonate with prospective clients and the communities the business intends to serve. • Content mix and gaps: Identify areas that may be overrepresented, underrepresented, repetitive, or missing from the current strategy. • Conversion pathway: Evaluate how effectively someone can move from discovering the photography to understanding the services, developing trust, and making an inquiry. • Competitive/local landscape: Provide relevant observations from approximately 3–5 comparable photographers, creative businesses, or regional competitors where appropriate. • Platform strategy: Provide recommendations regarding the appropriate roles of Instagram, Facebook, and other relevant supporting digital channels. • Strategic recommendations: Clearly identify what should be continued, discontinued, changed, introduced, or tested. I am particularly interested in someone who understands the distinction between reach, engagement, brand positioning, and business results. Content that generates the highest number of views is not necessarily the content that best represents a photography brand or attracts the appropriate client. - Expected Deliverables I am looking for a substantive, customized audit rather than a generic social media checklist. The final engagement should ideally include: • Written audit/report or presentation documenting the findings • Executive summary of the most important observations • Brand-positioning assessment • Social media profile/account assessment • Content and visual identity analysis • Analytics/performance analysis based on available data • Audience assessment • Competitor or peer analysis • Content-gap analysis • Specific examples drawn from my existing content • Prioritized recommendations • Recommended content pillars or content categories • Recommended content mix • Approximately 10–15 specific content opportunities or ideas based on the findings • Practical 30/60/90-day action plan • Recommended KPIs or measurements for evaluating progress • 60–90-minute consultation to review the findings and recommendations • Opportunity for reasonable follow-up questions after the consultation Where practical, I would like the recommendations organized around five categories: KEEP — STOP — CHANGE — START — TEST The goal is to leave the engagement with clear priorities that can realistically be implemented. - Required Experience & Qualifications Strong candidates should have demonstrated experience in one or more of the following areas: • Social media strategy and auditing • Content strategy • Organic social media strategy • Brand positioning and messaging • Social media analytics and performance analysis • Digital marketing strategy for service-based or creative businesses Experience working with photographers, creative professionals, small businesses, community-oriented organizations, or other service businesses is preferred but not required. I value strategic and analytical thinking more than an emphasis on follower counts or short-term trends. - Platforms & Information Available The primary platform being evaluated is Instagram, with Facebook and other relevant digital touchpoints considered where appropriate. Access to relevant social media analytics/insights can be provided as necessary for the audit. - What This Project Is Not This engagement is not for: • Ongoing social media management • Routine content creation or scheduling • Paid advertising management • Influencer growth strategies • Guaranteed follower growth • A generic or automated social media report I am specifically seeking an independent assessment and actionable strategic recommendations. - Timeline The project timeline can be discussed with the selected freelancer based on the proposed scope and methodology. Please include your anticipated turnaround time in your proposal. - When Applying Please briefly explain your approach to social media and content audits and include relevant examples of previous work. If possible, please provide a redacted or anonymized example of a social media/content audit, strategy report, or similar client deliverable. I am particularly interested in seeing the depth and specificity of your analysis. Please also indicate what information, analytics, or account access you would require to complete the project.