Social Media / Creator Growth Strategist for Gaming + Twitch Brand

Social Media / Creator Growth Strategist for Gaming + Twitch Brand About the Project We’re building Stay Childsh, a gaming and lifestyle creator brand centered around a growing Twitch streamer. The brand combines gaming, humor, nostalgia, anime/geek culture, and a broader “stay playful” philosophy. We currently have an active Twitch presence and are creating content across Instagram, TikTok, and YouTube. We are also preparing to launch a Shopify store featuring branded merchandise and curated affiliate products. We’re looking for an experienced Creator Growth / Social Media Strategist to help us build a repeatable content and discovery strategy that grows the audience and ultimately drives viewers toward Twitch and the broader Stay Childsh community. This is primarily a strategy engagement — not full-service social media management. We want someone who can build the system, teach us how to use it, and help us understand what is and isn’t working. What We Need We’d like you to review our current Twitch and social presence and develop a practical 60–90 day growth strategy, including: * Clear content pillars for the Stay Childsh brand * A 30–90 day cross-platform content calendar * Recommended posting cadence for Instagram Reels, TikTok, YouTube Shorts, and other relevant channels * Recommendations for optimal posting days/times by platform * A repeatable workflow for turning Twitch streams into multiple pieces of short-form content * Guidance on hooks, captions, titles, keywords/SEO, hashtags, and discoverability * Recommendations for adapting content appropriately across TikTok, Instagram, and YouTube rather than simply reposting identical content * 30+ specific short-form content ideas we can begin producing * Recommendations for incorporating trends without losing the personality of the brand * Strategy for converting short-form viewers into Twitch viewers/followers * Recommendations for integrating merch and affiliate products naturally without making the channels overly promotional * KPI recommendations and a simple framework for evaluating what content is working * A final strategy review/walkthrough with us Who We’re Looking For We’re particularly interested in someone who: * Has demonstrated experience growing creators, streamers, gaming accounts, or personality-driven brands * Understands Twitch as well as TikTok, Instagram Reels, and YouTube Shorts * Understands current short-form discovery mechanics beyond simply using hashtags * Can explain why certain content works and translate that into a repeatable strategy * Has experience working with smaller creators who are trying to break through—not only established influencers with large audiences * Understands how to preserve authenticity while optimizing content for growth * Is comfortable using analytics to test and improve a strategy Gaming, Twitch, anime, nerd/geek culture, or creator-economy experience is a major plus. What Success Looks Like At the end of the engagement, we should have a clear system that answers: What should we post? Where should we post it? When should we post it? How should we package it for discovery? How do we turn Twitch streams into social content efficiently? How do we know what’s working? How do we turn social discovery into Twitch viewers and community members? We are not looking for generic recommendations like “post consistently” or simply receiving a list of hashtags. We want an actionable system we can execute ourselves. Budget & Engagement We’re initially interested in a one-time strategy project, with an estimated budget of $750–$1,500 depending on experience and scope. If the relationship is successful, there may be an opportunity for ongoing monthly strategy/analytics support and/or additional content work. When Applying Please include: 1. Examples of creators or personality-driven brands you’ve helped grow. 2. Any experience specifically with gaming creators or Twitch streamers. 3. What you believe matters most for short-form content discovery in 2026. 4. A brief example of how you would turn one 3-hour Twitch stream into a week of social content. 5. What you would deliver as part of this engagement. 6. Links or screenshots demonstrating measurable growth you’ve helped achieve. Please begin your proposal with the words “Stay Childsh” so we know you’ve read the full posting.