Social Media Growth + B2B Outreach Specialist for Growing U.S.-Based Agency

Virtual Momentum is a growing, fully U.S.-based executive support, operations, and virtual assistant agency. We help founders, consultants, and growing teams get reliable, dedicated support from experienced U.S.-based professionals. We are looking for a proactive Social Media Growth + B2B Outreach Specialist to help us build brand awareness, create consistent content, start genuine conversations with potential clients and partners, and turn social activity into qualified sales opportunities. This is not a “just post pretty graphics” role. We need someone who understands how to turn content, LinkedIn activity, Instagram engagement, and direct outreach into real relationships, booked calls, and pipeline. What you’ll do • Create and manage a content calendar for LinkedIn, Instagram, and potentially TikTok • Turn founder voice notes, rough ideas, workday footage, client-safe wins, and existing content into polished posts, short-form videos, carousels, and captions • Draft and schedule 3–5 LinkedIn posts per week plus supporting Instagram/TikTok content • Research founders, business owners, agency owners, coaches, consultants, and other potential referral partners • Engage strategically with ideal-client and partner content through thoughtful comments and relationship-building • Send personalized LinkedIn connection requests, DMs, and follow-ups using approved messaging • Help identify partnership opportunities with coworking spaces, accelerators, founder communities, business coaches, fractional executives, and adjacent service providers • Monitor inbound comments and DMs, flag high-intent leads, and keep lead details organized in our CRM or tracker • Track what content, conversations, and outreach activities lead to booked calls and qualified opportunities • Bring us proactive ideas—not just wait for assignments What we’re looking for • Proven experience with B2B social media, LinkedIn growth, social selling, or founder-led brand content • Strong copywriting skills that sound human, confident, clear, and non-corporate • Experience creating content for agencies, consultants, professional services, SaaS, coaches, or founder-led businesses is strongly preferred • Comfortable turning imperfect raw material into strong content; you should be able to pull useful posts from a voice note, Loom, note dump, client story, or behind-the-scenes footage • Experience with Canva, CapCut, LinkedIn, Instagram, TikTok, scheduling tools, and basic CRM organization • Strong prospect research skills and good judgment about who is worth contacting • Comfortable with personalized outreach and thoughtful follow-up; we do not want spammy mass DMs or copy-paste automation • Highly organized, responsive, and able to show clear reporting on activity and results • Excellent written English required What success looks like During the first 30–60 days, we want to see: • A clear content strategy and organized content calendar • Consistent buyer-relevant LinkedIn and social content • A growing list of ideal clients and strategic partners • Daily meaningful engagement with relevant people and brands • Personalized outreach that starts real conversations • Clean tracking of conversations, leads, booked calls, and source attribution • Recommendations based on what is actually converting—not only likes, views, or followers Details • Start part-time, approximately 10–20 hours per week, with room to grow if it is a strong fit • Long-term opportunity for the right person • Please include your hourly rate and availability • We are open to U.S.-based or international candidates, but excellent written English and experience selling to U.S. businesses are essential • When applying, please share 2–3 examples of B2B/founder-led social content or outreach campaigns you have worked on and explain the measurable results To apply Please answer these questions: 1. What is your experience using LinkedIn, Instagram, or TikTok to generate B2B leads or booked calls—not just followers? 2. Share one example of content you created that led to leads, sales conversations, or measurable business results. 3. If you had 10 hours per week to help a growing agency generate more qualified sales conversations through social media, how would you divide your time? 4. How do you personalize outreach without spending hours writing every message from scratch? 5. What tools do you use for content creation, scheduling, prospect research, outreach, and CRM tracking? 6. Please start your proposal with: “Momentum over vanity metrics.” We care about good judgment, initiative, quality writing, and results. Virtual Momentum is built around ownership, follow-through, clear communication, and genuinely helpful support; we want someone who will represent that standard well.