Social Media Growth Manager / Agency for Nigerian Marketplace Launch

Social Media Manager / Social Media Growth Agency – Nigeria About the Opportunity We are preparing to launch an early-stage digital marketplace focused on making online buying and selling safer, simpler and more trusted. Nigeria will be our initial market, and we are looking for an experienced Social Media Manager, Social Media Growth Specialist or specialist social media agency to help build awareness, establish an engaged early community and execute our pre-launch and launch campaigns. This is not simply a posting or Canva-management role. We are looking for someone who understands strategy, content, audience growth, community building, campaign execution and conversion. The successful person or agency should understand the Nigerian digital market and know how to turn a new consumer brand into something people notice, discuss, follow and ultimately use. What We Need You will help develop and execute our social media strategy across relevant platforms, including: * Instagram * TikTok * X / Twitter * Facebook * WhatsApp * Other relevant channels where appropriate The initial objective will be to support pre-launch awareness, audience building and waitlist acquisition, followed by launch and post-launch growth. Key Responsibilities You will be expected to: * Develop a clear pre-launch and launch social media strategy. * Create a practical 30, 60 and 90-day content and growth plan. * Establish the appropriate content pillars for the brand. * Develop campaign concepts capable of gaining attention within the Nigerian market. * Create compelling organic social content. * Develop short-form video concepts for TikTok, Instagram Reels and similar formats. * Write strong captions, hooks, calls-to-action and campaign messaging. * Build and manage an engaged online community. * Identify opportunities around Nigerian trends, conversations and culturally relevant moments. * Develop a strategy for growing followers without relying on meaningless vanity metrics. * Drive users towards measurable actions such as waitlist registrations. * Identify appropriate influencers, creators, communities and potential brand partnerships. * Support influencer and creator outreach where required. * Recommend and manage paid social campaigns where appropriate. * Monitor engagement, reach, follower growth, traffic, conversions and campaign performance. * Produce concise performance reports and recommend improvements based on data. * Test different creative approaches, messaging and campaign formats. * Work closely with the founder/product team to ensure social media supports the overall commercial objectives of the business. What We Are Looking For We want someone with demonstrable experience growing consumer-facing brands, preferably within one or more of the following: * E-commerce * Marketplaces * Fintech * Consumer technology * Retail * Logistics * Digital platforms * Start-ups Strong knowledge of the Nigerian consumer and social media landscape is essential. You should be able to demonstrate: * Previous social media accounts you have personally managed. * Measurable audience-growth results. * Campaigns you have taken from concept through execution. * Strong content strategy skills. * Strong copywriting and storytelling ability. * Short-form video/Reels/TikTok experience. * Community-management experience. * Understanding of organic and paid social acquisition. * Ability to interpret analytics and make decisions from performance data. * Experience converting social engagement into leads, registrations, sales or another measurable business outcome. Canva/design capability is useful, but strategy and measurable execution are more important than simply producing graphics. Agency Applications Small specialist agencies are welcome to apply. If applying as an agency, please clearly identify: * Who would actually manage the account. * Who would create the content. * Who would handle strategy. * Who would manage paid campaigns, if applicable. * Whether video creation/editing is handled internally. * The number of accounts each assigned team member currently manages. We are not interested in being passed to a junior account executive after the initial sales conversation. Initial Deliverables The first engagement is expected to include: 1. Social media audit and market assessment. 2. Competitor and audience analysis. 3. Recommended channel strategy. 4. Content pillars. 5. 30-day launch content calendar. 6. Creative campaign concepts. 7. Organic growth strategy. 8. Community growth strategy. 9. Creator/influencer recommendations. 10. Paid social recommendations where appropriate. 11. KPI and reporting framework. The successful candidate may subsequently manage the ongoing execution of the strategy. Success Measures We are primarily interested in measurable outcomes, including: * Qualified audience growth * Engagement quality * Reach and awareness * Website traffic * Waitlist registrations * Cost per acquisition where paid campaigns are used * Community growth * Content performance * Conversion from social media activity Follower numbers alone will not be considered evidence of success. Location Nigeria-based applicants only. Strong understanding of Lagos and the wider Nigerian consumer market is particularly valuable. This role is remote. How to Apply Please provide: 1. A short introduction explaining why you are suitable for this project. 2. Links to 3 social media accounts you have personally managed. 3. Explain exactly what your responsibilities were for each account. 4. Provide measurable results you achieved. 5. Share one campaign you are particularly proud of and explain the strategy behind it. 6. Tell us how you would approach launching a completely new Nigerian consumer marketplace with little existing brand awareness. 7. Tell us which three social platforms you would prioritise initially and why. 8. Explain how you would turn social-media attention into actual registrations or customers. 9. Provide your proposed monthly fee or project fee. 10. Confirm your availability to begin immediately. Please do not send a generic proposal. Applications that simply state that you can create content, design graphics or manage social media without demonstrating strategy and measurable results are unlikely to progress. Shortlisted candidates may be asked to complete a small paid strategy/creative exercise before the final appointment.