Social Media Growth & Organic Lead Generation Specialist

We're looking for a strategic social media growth specialist who can help businesses increase visibility, grow the right audience, and generate organic leads through social media. This is not just a social media management role. We're not looking for someone whose main responsibility is simply scheduling posts or filling a content calendar. We want someone who understands why content works, how audiences grow, where potential customers are already paying attention, and how to turn organic visibility into real business opportunities. What you'll be responsible for Social Media Growth * Develop organic growth strategies for different businesses and industries * Identify the right audiences and where they spend time online * Increase reach, discoverability and relevant audience growth * Research competitors, trends and content opportunities * Develop strategies for Instagram, Facebook, LinkedIn, TikTok and other relevant platforms * Analyze platform insights and use the data to improve strategy Content Strategy * Develop content pillars based on business goals * Identify strong hooks, topics, formats and recurring content series * Recommend content designed for awareness, trust, engagement and conversion * Identify why certain content performs and how to replicate what works * Work with the content team to turn strategy into execution * Help develop content distribution strategies beyond simply posting Organic Lead Generation This is a major part of the role. You'll identify ways to turn social media visibility into actual business opportunities through: * Organic social prospecting * Relevant Facebook groups and communities * LinkedIn opportunities * Instagram discovery * Strategic commenting and engagement * Partnerships and collaborations * Referral opportunities * Creator/influencer opportunities * Community building * Direct conversations where appropriate * Lead capture and conversion opportunities The goal isn't: More followers for the sake of followers. The goal is: More of the right people → more conversations → more enquiries → more customers. What we want you to understand A client might tell us: “We're posting consistently, but we're not getting enough reach, enquiries or customers, and we don't want to spend more money on Ads.” We need you to know what to do next. You should be able to look at the business and answer: Who are we trying to reach? Where are they already spending time? What would make them stop scrolling? What conversations are they already having? What content would attract them? How do we distribute that content? How do we turn attention into enquiries? How do we measure whether it's working? That's the thinking we're looking for. ### How we'll measure your work We don't want reporting that only says: “We published 16 posts and got 5,000 views.” We want to understand: * Reach * Relevant audience growth * Profile visits * Website traffic * Engagement quality * Saves and shares * Content performance * Enquiries * Leads generated * Conversations started * Organic opportunities created * Conversion where trackable Views are useful. Business outcomes matter more. ### You'll work with the content team You won't be expected to personally create every graphic, Reel or video. Your job is to provide the strategy, growth direction and organic acquisition thinking that guides execution. You should be comfortable saying: “This is what we should create, this is who it's for, this is why it should work, and this is how we're going to distribute it.” ### You'll be a strong fit if you: * Have real experience growing social media accounts organically * Understand content strategy beyond posting consistently * Understand Instagram/Facebook/LinkedIn growth * Know how to research audiences and competitors * Understand organic lead generation * Can identify content opportunities quickly * Understand hooks, CTAs and conversion-focused content * Can read social analytics and make strategic decisions * Are creative but also analytical * Are proactive and comfortable testing ideas * Think about business growth, not vanity metrics ### Bonus if you have experience with: Meta Business Suite • Instagram Insights • LinkedIn Analytics • TikTok Analytics • Canva • CapCut • ManyChat • GoHighLevel ### Your first assignment We'll give you a business that is currently posting content but isn't generating enough visibility or enquiries. The business does not want to spend more money on Ads. We'll ask: “What would you do over the next 30 days to increase organic visibility and generate more qualified leads?” We want to see your: Research → Strategy → Content approach → Distribution → Lead generation → Measurement ### To apply Please send: 1. Your portfolio/CV 2. 2–3 examples of social media growth you've contributed to 3. An example of organic leads/enquiries you've generated 4. Your answer to the 30-day scenario above 5. Your expected monthly rate 6. Your availability and timezone 7. The social platforms you're strongest in Please don't send a generic application. We're looking for someone who can look at a business and say: “Here's who we need to reach. Here's where they are. Here's what we'll say. Here's how we'll get it in front of them. And here's how we'll turn that attention into business.” Acquire → Convert → Retain → Grow.