Social Media Management – Facebook, Instagram, Video, AI Content, Meta Ads & Email Marketing

# Social Media & Creative Agency – Facebook, Instagram, Video, AI Content, Meta Ads & Email Marketing We are an established and growing **Australian healthcare organisation** looking for an experienced **Social Media & Creative Agency** to manage and grow our digital presence on a long-term basis. Our primary focus is **Facebook and Instagram**, including: * Social media strategy and management * Organic follower and engagement growth * Graphic design and creative production * Reels and short-form video * AI-assisted content creation * Meta (Facebook & Instagram) Ads * Email marketing We already have separate resources managing **SEO and Google PPC**, so these services are not required. We prefer to work with an **established agency/team rather than an individual freelancer** and want a proactive partner that brings us ideas rather than simply waiting for instructions or scheduling posts. ## Scope of Work ### 1. Social Media Management & Growth Manage our Facebook and Instagram presence, including: * Social media strategy and monthly content calendar * Content ideas, themes and campaigns * Posts, Stories, Reels and carousels * Captions and copywriting * Scheduling and publishing * Organic follower growth and community engagement * Monitoring performance and continuously improving the strategy A key objective is to grow a **genuine and relevant Australian audience**. We are not interested in purchased followers, bots or artificial engagement. ### 2. Graphic Design & Creative Production The agency will be responsible for producing professional creative assets, including: * Social media graphics and carousels * Stories and infographics * Educational and doctor/profile content * Campaign and event creatives * Meta Ad creatives * Email graphics and digital marketing collateral We will provide our branding and existing assets, but expect the agency to independently develop professional, consistent creative materials. ### 3. Video Creation & Editing Video will be an important part of our strategy. We require strong **Reels and short-form video capabilities**, including: * Editing footage supplied by our doctors/team * Reels and short-form educational/promotional videos * Captions, subtitles, graphics and animation * Scripts, concepts and storyboards * Meta Ad video creatives * Repurposing longer recordings into multiple short-form assets We expect the agency to provide creative direction and proactively recommend video concepts likely to improve reach and engagement. ### 4. AI-Assisted Content Creation We are particularly interested in agencies that actively use **AI to improve creative production and efficiency**, beyond simply using ChatGPT for captions. This may include: * AI-assisted content ideation and copywriting * AI-generated/enhanced graphics * AI-assisted video, animation and voiceover * Content repurposing * Creating multiple creative variations for A/B testing * Turning long-form content into multiple social assets We welcome innovative AI ideas. However, as we operate in healthcare, all content must undergo appropriate **human review and quality control** for accuracy, professionalism and compliance. ### 5. Meta Advertising Manage Facebook and Instagram paid campaigns, including: * Campaign strategy and setup * Audience targeting and retargeting * Creative and copy development * A/B testing * Conversion tracking and optimisation * Budget recommendations * Performance reporting We are interested in measurable outcomes such as audience growth, enquiries, conversions, website traffic, event registrations and brand awareness. **Google Ads/PPC is managed separately.** ### 6. Email Marketing Support our ongoing email marketing, including: * Campaign/newsletter planning * EDM design and copywriting * Campaign setup and scheduling * Segmentation and automation where appropriate * A/B testing and performance analysis Experience with **Brevo** or similar platforms is preferred. ### 7. Content Repurposing We want to maximise the value of original content. For example: **1 doctor filming session → multiple Reels/videos → social posts → carousels → graphics → Stories → Meta Ad creatives → email/newsletter content.** We want an agency that can build an efficient **content ecosystem** and use AI appropriately to increase production and scalability. ## Communication & Support Strong communication and ongoing support are important to us. Please clearly explain: * Who will be our dedicated account manager? * What channels will we use for day-to-day communication (Slack, Teams, WhatsApp, email, etc.)? * What is your normal response time? * Can we communicate directly with specialists working on our account when necessary? * How are urgent requests handled? * How are content approvals and revisions managed? * How many revision rounds are included? * Can your team communicate/meet during reasonable Australian business hours? ### Video Meetings Please specify: * Number of video meetings included per month * Typical meeting duration * Who will attend * Whether additional/ad-hoc meetings are available * Any additional meeting fees We want regular access to the team managing our account, not communication only through a sales representative. ## About Us We are an established Australian healthcare organisation operating across multiple services and locations. Experience with **healthcare, medical, professional services, regulated industries and/or Australian businesses** would be highly regarded. Understanding Australian healthcare advertising requirements would be advantageous. ## What to Include in Your Proposal Please **do not send a generic proposal**. Please address the following: 1. **Agency & Team** * Brief introduction and location of your team * Who would work on our account and their roles 2. **Portfolio & Experience** Please provide relevant examples of: * Facebook/Instagram accounts managed * Follower and engagement growth * Graphic design * Reels/video production * Meta Ads * Email marketing * AI-assisted creative work * Content repurposing * Healthcare/medical/Australian clients, if applicable 3. **Recommended Strategy** Briefly outline your recommended approach for our first 90 days, including content, video, follower growth, community engagement, Meta Ads and email marketing. 4. **Monthly Deliverables** Please specify exactly what is included each month, including: * Number of posts * Reels/videos * Stories * Carousels/graphics * Community engagement * Meta Ads management * Email campaigns/newsletters * Strategy/account meetings * Reporting 5. **Pricing** Please provide: * Total monthly fee * One-off setup fee, if any * Breakdown by major service * Recommended Meta advertising budget separately * Any additional/optional charges * What is included vs charged separately 6. **Tools & AI** Please list the main AI, design, video, scheduling and analytics tools your team uses and briefly explain your workflow. All tools/software required to provide the agreed services should be supplied by the agency unless clearly disclosed otherwise. 7. **Creative Files & Ownership** All relevant design work should be created/stored in **our Canva account**, with ongoing access to editable designs, templates and source files. We require ownership/access to final creative assets, subject to any third-party licensing restrictions disclosed in advance. 8. **Support & Contract** Please confirm: * Dedicated account manager * Communication channels and response time * Video meetings included per month * Australian-hours availability * Revision limits * Onboarding process and expected start date * Minimum contract term and notice period * Process for transferring all files/data/access if the engagement ends ## KPIs & Reporting Please propose appropriate KPIs. We are particularly interested in: * Relevant organic follower growth * Engagement, reach, saves and shares * Reels/video performance * Website traffic from social media * Meta Ads performance and cost per conversion/lead * Email open and click-through rates * Overall audience growth We expect **monthly reporting with recommendations and an action plan for the following month**. ## Long-Term Opportunity This is intended to be a **long-term agency partnership**, not a one-off project. We are looking for a team that can become our ongoing **social media and creative partner** — continuously bringing new ideas, improving our content, growing our audience and delivering measurable marketing outcomes. If you believe your agency is a strong fit, please send us a **specific proposal with your recommended monthly package, deliverables and pricing**.