FB/IG Social Media Management for ABA SaaS

About us: We're an all-in-one practice management platform built specifically for ABA (Applied Behavior Analysis) therapy practices — scheduling, clinical data, billing/RCM, and reporting in one system. We're growing our social presence and looking for someone to own and build our Instagram and Facebook. Same content for both. What we're looking for: We need a reliable social media manager to grow our following and post consistent, relevant content that resonates with our niche audience — ABA practice owners, clinical directors, BCBAs, and administrators. This is B2B healthcare software, not a consumer/lifestyle brand, so we want someone who understands how to build an audience in a professional, niche space (not chase generic viral trends). Responsibilities: Develop and manage a content calendar for Instagram and Facebook Create and schedule consistent posts (graphics, carousels, short-form video/Reels, and captions) Grow our follower base with a genuinely relevant, engaged audience (ABA professionals) Write on-brand captions and copy that speak to our audience's real challenges Engage with our community — comments, DMs, relevant accounts, and industry conversations Stay current on ABA industry topics and trends to keep content relevant Report on growth and engagement monthly You're a great fit if you: Have proven experience growing IG/FB accounts (please share examples/results) Can create clean, professional graphics (Canva or similar) that match an existing brand Write clear, engaging captions with strong hooks Understand B2B or healthcare/SaaS audiences (bonus if you've worked with ABA, therapy, medical, or professional-services brands) Are self-directed, consistent, and communicative Nice to have: Short-form video editing (Reels) Experience with a scheduling tool (Later, Buffer, Metricool, etc.) Familiarity with the ABA or behavioral health space To apply, please include: Examples of accounts you've grown (with rough before/after numbers) A brief note on how you'd approach growing a niche B2B account like ours Your rate and availability (hours/week you can commit) We have existing brand assets, a content style, and a library of graphics to work from, so you won't be starting from scratch.