Social Media Manager/Assistant – Fitness & Wellness Brand (NYC)

I’m an independent fitness professional in NYC (strength training, Pilates, stretch/mobility coaching) looking for someone to help grow and build my brand strategically, not just execute a set number of posts per week. What I need help with: • Developing an actual plan/strategy for how to grow the brand, not just a posting calendar • Instagram content planning and consistency • Light editing/captioning support (I have a specific voice, happy to share guidelines) • Engagement and community management • Content ideas for Reels/stories that support the bigger picture What I’m looking for: • Someone who thinks in terms of brand strategy and growth, not deliverables-per-week • Experience with fitness, wellness, or lifestyle brands a plus • Comfortable working independently with a solo business owner • Good eye for authentic, unpolished content (not overly produced) Please don’t reach out with a flat “X posts per week for $Y” pitch, I’m looking for a thinking partner, not a task-doer.