Social Media Manager — Baby Product Startup (Pre-Launch)

Part-time, ~10 hrs/week to start | Ongoing role We're Magnetot — three dads launching a magnetic pacifier system that solves the lost-pacifier problem every parent knows. Product is tested, manufacturing is committed, and pre-orders open in the next few weeks. We need someone to run our social presence on Instagram, Facebook, and TikTok. What you'll do: - Execute an existing 6-week content calendar (concepts, captions, and visual direction already built — you make it happen) - Edit short vertical videos (CapCut or similar) and simple graphics (Canva) from footage we provide - Schedule and post natively across all three platforms - Reply to comments and DMs daily — community is a core part of this role - Help build the next calendar once launch is behind us What we provide: all raw footage and photos, brand guidelines, the full calendar and playbook, and fast decisions from founders who actually respond. You: have run social for a consumer brand before (bonus: baby/parenting space), edit video confidently, write captions that sound human, and can work without hand-holding. Comfortable with AI tools is a plus. This starts as a 30-day trial with clear expectations. If it works, we grow it — we're building this company for the long haul and want someone who grows with it. To apply, skip the generic proposal and answer this instead: a brand-new baby brand with zero followers opens pre-orders in 3 weeks. What are the first two things you'd post, and why?