Social Media Manager & Content Creator

We're looking for a Melbourne-based Social Media Manager & Content Creator to become an extension of our marketing team. This is a long-term opportunity for someone who can do more than just create content - we're looking for someone who can contribute ideas, develop content strategies, identify opportunities for growth, and help build our brands across social media. While much of the role can be completed remotely, you'll need to visit our Melbourne office approximately 1–2 times per month (or as required) to capture photo and video content for our brands. About Us Southern Diamond Tools is one of Australia's leading suppliers of concrete cutting, coring and surface preparation equipment. Alongside our flagship brand, you'll also help manage the social media presence of: - Southern Diamond Tools (primary focus) - Vortex Direct - Stride Southern Diamond Tools will make up the majority of your workload, while Vortex Direct and Stride require consistent content to maintain an active and professional online presence. What You'll Be Doing - Develop and execute social media strategies that align with our marketing goals. - Plan monthly content calendars and campaign ideas. - Identify content opportunities based on trends, product launches, seasonal campaigns and business objectives. - Visit our Melbourne office 1–2 times per month (or as required) to capture photo and video content. - Film product demonstrations, educational content, behind-the-scenes footage and team content. - Edit short-form videos for Reels and other social platforms. - Create static graphics and carousel posts. - Write engaging, on-brand captions. - Schedule and publish content across Instagram, Facebook and LinkedIn. - Monitor engagement and assist with community management. - Analyse content performance and provide recommendations to improve reach and engagement. - Repurpose content across multiple platforms. - Collaborate with our internal marketing team on campaigns, product launches and promotions. - Assist with Facebook and Instagram ad creatives, with the opportunity to support paid campaigns as our advertising expands. We're Looking For Someone Who: - Is based in Melbourne (essential). - Has proven experience managing social media for businesses. - Thinks strategically and can confidently recommend content ideas and campaign concepts. - Is confident filming and directing content. - Has strong video editing skills (CapCut, Premiere Pro or similar). - Has an eye for design, branding and visual storytelling. - Understands content strategy, social media trends and platform best practices. - Can interpret performance data and use insights to improve future content. - Is organised, proactive and able to manage multiple brands. - Works collaboratively while also taking initiative. To Apply Please Include: - A brief introduction about yourself. - Links to social media accounts you've managed. - Examples of short-form videos you've filmed and edited. - Examples of graphic design or static content you've created. - Your hourly rate or preferred monthly retainer. - Your availability. We're looking for someone who wants to build a long-term relationship with our team and become an important part of our marketing efforts. If you're passionate about creating engaging content, developing strategies that deliver results, and growing brands through social media, we'd love to hear from you.