Social Media Manager & Content Strategist for Online Education Company

We are an established online education company looking for an experienced Social Media Manager & Content Strategist to manage and grow our social media presence. Our primary platforms are TikTok, YouTube/YouTube Shorts, Instagram/Reels, and potentially Facebook. Responsibilities -Develop and manage our social media strategy -Create and maintain a content calendar and posting schedule -Edit short-form videos -Write captions, titles, descriptions, and CTAs -Create thumbnails/cover images when needed -Schedule and publish content across platforms -Respond to comments and engage with our audience -Track performance and provide regular reporting -Use performance data to continually improve our content strategy -Proactively recommend new content ideas, formats, and opportunities for growth You will generally have access to raw footage and/or content recorded by our subject-matter experts. We are primarily looking for someone to turn that material into polished social content rather than someone who needs to personally appear on camera. Our Goals -Increase brand awareness -Grow our social media following and engagement -Consistently reach more people in our target audience -Eventually have social media contribute to website traffic and revenue growth What We're Looking For -We want someone who can take ownership of our social media presence, not simply post content we provide. -The ideal candidate has experience with social media strategy, short-form video editing, content creation, channel growth, and performance analysis. -Please mention the word "apple" when applying to the job (attention to detail is important to us!). -Experience with online education or educational brands is a plus but not required. Any examples of previous clients you have worked with and helped grow via social media would be very helpful.