Social Media Manager & Copywriter — Campaign Management for a Real Estate Conference HE+EN

I'm looking for one freelancer who can own the day-to-day marketing of this project — plan and run the paid campaigns, write the copy, and produce and publish native content for each social network. This is a hands-on doer role, not a strategy-deck role. I need someone who takes the project off my desk, not someone I have to manage. What you'll own 1. Campaign management Build, launch and optimize paid campaigns on Meta (Facebook/Instagram), LinkedIn, Google (Search + YouTube), and TikTok where relevant. Audience building and segmentation (developers, contractors, architects, real estate agents, suppliers, municipal and government), lead-gen forms, retargeting, A/B testing, budget pacing, clean UTM tagging, and a weekly performance report. Leads land in our CRM — you own attribution being readable. 2. Copywriting Landing page copy, multiple ad variants per campaign, email and newsletter, WhatsApp broadcast messages, speaker and panel announcements, registration-push sequences, and sponsor-facing materials. 3. Social — per network, natively A real content calendar, not one post cross-posted five times: LinkedIn — B2B authority content, speaker spotlights, panel teasers Facebook — community, event page, industry groups Instagram — Reels, carousels, stories, behind-the-scenes TikTok / YouTube Shorts — short vertical cuts from event footage and speaker clips YouTube — session recordings, trailers, recap films Includes light editing of supplied video and photo assets into per-platform cuts. 4. Project coordination Maintain a shared content calendar, hit the countdown milestones toward December, flag what you need from us (assets, approvals, speaker details) early, and send one written weekly update. Requirements 3+ years running paid social campaigns with real budget responsibility. Show me accounts and results, not certificates. Native or fully fluent Hebrew writing. The primary audience is Israeli B2B — the copy has to read like an Israeli wrote it, not like a translation. Strong English as well, for the site's English version and the international audience. Proven B2B or event/conference marketing experience. Real estate, construction or professional-conference background is a strong plus. Fluent in Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, and a scheduling tool (Meta Business Suite / Buffer / Later). Can produce publish-ready creative — you're not a full designer, but you can cut a Reel, resize and caption a graphic in Canva / CapCut / Figma, and have it look sharp. Understand RTL and Hebrew typography — Hebrew that breaks, reverses or gets clipped inside a graphic is an automatic reject. Overlap with Israel business hours and fast on WhatsApp/Slack. Nice to have Video editing (Premiere / CapCut), marketing automation, sponsor and exhibitor communications, basic SEO, experience working inside a client CRM, familiarity with the Israeli real estate market. What you get from us A full brand book and logo pack, an existing asset library (event photography, video, 114 sponsor logos, 23 professional speaker headshots), a live bilingual conference site we build and maintain (eilat.building.org.il), a CRM that captures the leads, and fast approvals. You bring the plan and the execution. Engagement We start with a paid test task — one campaign brief plus three sample posts for three different networks, in Hebrew ([X hours / $X fixed]). If it's a fit, we move to an ongoing retainer of roughly [15–25] hours/week through December 2026, with real potential to continue into the organization's other projects (additional conferences, a professional college, industry events). To apply, answer these Link to 2–3 campaigns you personally ran — audience, budget, and outcome (leads / CPL / registrations — not impressions). Write 2 short Hebrew ad variants (max 30 words each) for this conference, targeting a real estate developer. Which network would you prioritize for this audience, and why? Your weekly availability and your monthly rate. The tools you actually work in day to day. Please don't send a generic proposal. Applications without the Hebrew writing sample won't be reviewed.