Social Media Manager & Graphic Designer for a New Furniture & Home Decor Brand

I am looking for a creative Social Media Manager & Graphic Designer to help build and grow a new furniture and home decor brand from the ground up. About the Brand The brand focuses on the amalgamation of traditional Indian design elements and crafts with contemporary design. Our products will include furniture and home decor pieces that reinterpret Indian craftsmanship in a modern and refined way. As this is a new brand, I am looking for someone who can help establish its social media presence from the beginning—creating aesthetically strong content, building the right audience, increasing reach and engagement, and eventually helping turn that audience into potential customers. Scope of Work The selected person will be responsible for: -Creating visually engaging Instagram posts, carousels, reels and stories -Creating content around our products, Indian crafts, craftsmanship, design process, materials, inspiration and brand story -Editing reels/videos using product images, renders, videos and other content provided -Planning a consistent content calendar and posting strategy -Writing captions and using relevant hashtags/keywords -Posting and managing content on the social media account -Maintaining a cohesive, contemporary and premium visual identity -Developing content ideas for pre-launch, product launches and ongoing brand building -Increasing organic reach, engagement and relevant followers -Building an audience interested in furniture, interiors, home décor, Indian crafts and contemporary design -Suggesting strategies to convert social media engagement into product enquiries, leads and sales -Keeping up with relevant social media trends while maintaining the brand's identity -Reviewing basic analytics/insights and adjusting the content strategy accordingly Who I’m Looking For I would prefer someone who: Has experience managing social media for interior, furniture, home decor, architecture, lifestyle, fashion or other design-led brands Has a strong sense of aesthetics, typography, composition and visual storytelling Understands how to grow a new Instagram account/brand organically Can create engaging and aesthetically strong reels Understands the importance of attracting a relevant audience that can potentially convert into customers, rather than simply increasing follower numbers Can proactively suggest creative ideas instead of only working from instructions Has an appreciation for Indian crafts, culture, design and contemporary aesthetics Budget & Payment Structure This is an ongoing monthly role. The initial monthly budget is approximately $200–$250 USD, paid through two biweekly milestones: First 50%: After the first 2 weeks Remaining 50%: After the next 2 weeks There is potential for a long-term collaboration and budget revision based on performance, quality of work and scope of responsibilities. When Applying, Please Share Your portfolio Instagram/social media accounts you currently manage or have managed in the past Your own professional Instagram handle, if you use it to showcase your work Examples of posts, reels, stories or campaigns you have personally created A brief explanation of how you would approach growing a new furniture and home décor brand from zero Your proposed monthly scope of work and what you can offer within the mentioned budget Please only share work that you have personally created or managed. I am particularly interested in finding someone who can understand the design language, craftsmanship and story behind the brand, rather than creating generic social media content. If the collaboration works well, I would like this to develop into a long-term working relationship as the brand grows.