Social Media Manager — Personal Brand Growth (Instagram / TikTok / LinkedIn)

About the Role I’m the founder of GeniusPR, a PR and reputation management agency working with fintech, crypto, and emerging tech clients. I’m building my personal brand (“IAmKimThan” on Instagram) to become the recognized go-to name for PR—for company announcements, personal brand PR, and visa-related PR (e.g., EB-1). I’m also a DJ, and I travel constantly meeting clients and closing deals. I need a social media manager who can turn raw, unpolished phone footage into a consistent, high-performing content engine across Instagram, TikTok, and LinkedIn—mixing business authority, lifestyle/travel, and entertainment (DJing) content. The primary focus is my IAmKimThan account, with music/DJ elements woven in as a supporting layer rather than a separate main focus. You'll also help manage the personal brand of my co-founder, Jamie—same platforms, secondary priority to mine but run in parallel. This is a highly independent, full-cycle role: weekly content planning, scripting, B-roll and editing, scheduling, posting on my behalf, and daily reporting. Once I send footage, you own everything from there. What You’ll Be Doing Strategy & Planning -Send me a weekly content plan every Friday (with a reminder Sunday) outlining exactly what I need to film that week -Use Poppy.ai to research and analyze high-performing content from similar creators/niches, and apply those findings to shape my content plan and formats -Identify and apply the best-performing viral ad/content formats (hooks, storytelling structures, trending formats, do’s/don’ts, case studies, reviews, etc.) -Blend three content pillars for my account: (1) PR/business authority & 7-figure agency operations, (2) travel/client relationships/lead generation, (3) DJ/music/entertainment as a supporting layer -Apply the same planning process for Jamie’s (co-founder) account in parallel Scripting -Use Poppy.ai to analyze what’s working for similar/competitor content creators and translate those insights into my content plan and scripts -Write scripts for short-form content and YouTube videos that I can read/follow on camera -Write and post LinkedIn content using Kleo for both my profile and Jamie’s -Adapt scripts to platform-specific formats (Reels/TikTok ok vs. long-form YouTube vs. LinkedIn) Production & Editing -Edit all Instagram and TikTok content yourself using CapCut and/or Opus, including sourcing/cutting your own B-roll—this is your responsibility, not mine -Take raw, sometimes unsorted footage I send and independently figure out how to turn it into postable content -For YouTube (shot on Osmo Pocket 3): assess footage, refine scripts, and manage a freelance editor to produce polished long-form videos -Source and manage a small team of freelance editors as needed for overflow—you retain quality control Publishing & Management -Post directly to my Instagram, TikTok, and LinkedIn on my behalf -Do the same for Jamie’s accounts (secondary priority) -Full account management: captions, hashtags, posting times, community engagement basics Workflow -I will send raw, sometimes unstructured footage via WhatsApp or Dropbox—you independently plan, edit, and post it -You operate with a high degree of independence once footage is in your hands Reporting -Daily reporting on views, engagement, click-through rates, and follower growth across Instagram, -TikTok ok, and LinkedIn (both my account and Jamie’s) -Weekly/monthly summary of KPI trends and recommended adjustments Requirements -Minimum 3 years of experience growing personal brands for entrepreneurs/founders — ideally agency owners running service-based businesses -Hands-on proficiency in CapCut and Opus for editing, including shooting/cutting your own B-roll (you edit personally—this is not delegated.) -Working knowledge of Poppy.ai to analyze competitor/similar-creator content and turn insights into a content plan -Working knowledge of Kleo for LinkedIn content writing and posting -Experience managing Instagram, TikTok, and LinkedIn simultaneously for the same brand/person -Strong understanding of current viral content formats and platform-specific best practices -Comfortable working independently from raw, unsorted phone footage and turning it into scroll- stopping content without heavy direction -Experience managing freelance editors/a small team (for YouTube long-form) -Able to manage two founders’ personal brands in parallel (primary + secondary priority) -Based anywhere, but must be available for daily check-ins/reporting -Available to start immediately -Application & Interview Process To be considered, please provide the following: 1. Portfolio of viral content you personally created or directly managed (not just “consulted on”) 2. Before/after growth metrics for at least 2–3 personal brand or founder accounts you’ve managed (follower growth, views, engagement rate over time) 3. Direct client references—I need to be able to contact 2+ past or current clients to verify results. Please note: NDAs preventing any client contact or metric-sharing will not be accepted for this role, as I’m unable to verify unverifiable work. 4. A live or recorded demo showing your CapCut and/or Opus editing process 5. An example of how you’ve used Poppy.ai (or similar tool) to research a competitor/similar creator content and turn it into a content plan 6. Examples of content calendars you’ve built for past clients Interview process: Shortlisted candidates will have a screening call with Nicole (my team) to walk through your portfolio, editing process, scripting workflow, and past KPIs before a final decision is made. Compensation & Performance -$3,000–$5,000/month, based on experience and portfolio strength -We will set specific, agreed-upon KPI targets together in the first 30 days (based on realistic benchmarks from your track record and platform baselines) to measure growth month over month -Ongoing work is contingent on hitting agreed-upon growth and engagement benchmarks