Social Media Manager (Strategy & Copy)

Remote (US) | $600–$1,200/month DOE | Independent Contractor (1099) | Part-Time, Flexible Schedule ABOUT THE BRAND We're about to launch a brand-new wellness brand, and we're looking for the right freelancer to help build its social presence at an early, high-momentum stage. The product is a brain health supplement formulated by a PhD neuroscientist, paired with simple daily practices for calm, focus, emotional balance, and long-term brain health—all built on the idea that you shouldn't have to overhaul your life or become a different person to feel more capable in it. We're looking for someone who gets genuinely excited about that—not a social media generalist looking for another client, but someone who's already living and breathing the wellness space, who can hear a founder's raw idea or read his notes and think, "I know exactly how to make that click for someone scrolling at 11pm." If you want to help shape the voice and system behind a brand this well-developed, from as close to day one as it gets, this is that opportunity. THE ROLE We’re looking for a Social Media Manager that can be the strategic social media expert, copywriter, and brand voice for the brand on social media. Your core mission is to build a high-converting, sustainable content engine that translates complex, PhD-backed neuroscience concepts into engaging, human, clear social content—driving viral views, increased brand awareness, email signups, and brand growth while keeping direct founder involvement down to a couple of hours per week. WHAT YOU'LL DO Strategy & Content Calendar: Plan and manage the monthly social content calendar across Instagram, Stories, TikTok, YouTube Shorts, and LinkedIn. Founder Direction & Shot Lists: You're the social media brain here—the founder is the expert, but you're the one who thinks in content. Take his raw ideas, voice memos, and scientific insights (plus what you're seeing work for competitors and in our own performance data) and turn them into clear content concepts, hooks, and structured weekly shot lists that tell him exactly what to film and why. Copywriting & SEO: Write high-converting hooks, video text overlays, captions, and search-optimized hashtags tailored for health/wellness audiences. Community Management & Engagement: Serve as the active, human voice of the brand in comments and DMs, fostering high-quality engagement and audience connection (~2–3 hrs/week, on your own schedule). Content Data Analysis: Analyze monthly performance data to refine strategy and share learnings with the founder and content creator. Async Workspace Communication: Communicate seamlessly with the founder and team via Slack. SCOPE & DELIVERABLES Monthly content calendar plan: concepts for 20 posts/month, primarily for Instagram, with a light plan for adapting each for TikTok and YouTube Shorts - Shot lists/direction for the founder (talking head or b-roll) - Creative direction for the content creator on bringing concepts to life Weekly copy: captions, scripts, text overlays, hashtags for 5 IG posts, 3 LinkedIn adaptations, 3–5 Stories Light daily/weekly community management and proactive niche outreach Monthly performance report with actionable next steps WHO YOU ARE You don't just execute—you’re a strategic thinker. If a post isn't landing or an idea isn't quite right, you'll say so. We'd rather have someone with a point of view that will push back when things don’t feel right for social, than someone who just wants to be told what to do. We’re seeking a social expert here that enjoys driving that ship. You know the wellness space—you live it yourself, or you've worked deeply in it, and you get why this mission matters, not just how to run a content calendar for it. You're a hook wizard. You know how to capture attention without being clickbaity, and you write warm, expert, non-preachy copy that converts. You know how to build trust, not just buzz. In a space like this, credibility comes from evidence and expertise, not hype—you know how to fold in the founder's scientific background and third-party proof in a way that builds real trust over time. You love social SEO & analytics—you know what gets seen, what earns saves/shares over vanity reach, and how to turn performance data into a repeatable playbook. You're a pro at translating expertise into content—when a founder talks, your brain already knows how to turn that into a strong hook and a scroll-stopping post. You're comfortable jumping in creatively when needed—beyond strategy and copy, you're capable of putting together content yourself (editing video or creating graphics from brand templates in Canva) if the moment calls for it. If you’re comfortable being on camera or shooting simple b-roll (a coffee ritual, a wellness moment) too, and have work samples to show your chops here, this is a big plus, though not required. You're familiar with regulatory considerations for wellness/supplement claims and/or can learn, and be sure to follow the rules, without the founder having to remind you every time. You operate independently once you're ramped up. We’ll onboard you into the science, voice, and vision. You will have a robust strategy to drive your work—from there, you run your own calendar without needing to be managed day to day. You operate as a registered business entity (LLC, Corporation, or registered Sole Proprietorship) with a valid business license where required, and/or hold an EIN. WHEN APPLYING, PLEASE INCLUDE: 1. A link to view your portfolio, website, or live links to published posts you personally executed (with notes on what your role was in creating each post), including examples of social copy/scripts you've written, and (optional) a content calendar or campaign plan you've built. 2. Your proposed monthly project rate for the monthly deliverables listed in the contract opportunity description above.