Social Media Manager and Content Creator

I run a social media agency and am looking for an experienced Social Media Manager to take day-to-day ownership of two established client accounts in the fertility and family-building space. This role combines client management, content creation, copywriting, calendar management, and strategic thinking. You’ll work as an extension of my agency and will be introduced to clients as a trusted member of the team. I’m looking for someone who can create strong content while also understanding why that content belongs in the strategy. The right person will be comfortable communicating directly with clients, managing multiple brand voices, incorporating feedback, and keeping a high-volume content calendar moving. How the Role Will Transition During onboarding, I will provide the established content strategies, brand direction, content pillars, post ideas, source materials, and creative guidance for each account. As you become familiar with the clients, their audiences, and their goals, I would like you to gradually take ownership of: - Developing monthly post ideas - Building out content calendars - Identifying timely content opportunities - Making strategic content recommendations - Reviewing performance and applying insights to future content You will always have strategic support and direction, but the long-term goal is for you to confidently manage the ongoing content process and client relationships. The Client Accounts You will manage content for two organizations: 1. A fertility company representing multiple clinic brands, with up to 100 posts per month across the clinic accounts 2. A family-building nonprofit, with approximately 24 to 30 posts per month, including weekly podcast content, educational posts, support resources, advocacy content, and organizational updates Content includes a mix of reels, static graphics, carousels, photos, podcast clips, and written captions. Most content is planned and created approximately one month in advance. However, client requests, weekly podcast materials, timely updates, and additional priorities may need to be incorporated throughout the month. Added requests will remain within the agreed-upon scope, and you should be comfortable communicating when a request affects an existing deadline or deliverable. Client Management Responsibilities - Serve as the primary day-to-day contact for assigned clients - Communicate professionally and warmly through email, meetings, and our project-management system - Lead or participate in regular client calls - Gather information, assets, approvals, and feedback needed to complete content - Incorporate client requests into the production schedule - Manage revisions and clearly communicate timelines - Ask thoughtful questions when a request or direction is unclear - Keep clients updated and help them feel confident that their accounts are being handled - Recognize when a request may fall outside the agreed scope and flag it before moving forward - Represent my agency professionally and protect the quality of our client relationships Social Media Strategy and Planning - Work within established social media strategies, content pillars, goals, and brand guidelines - Gradually take ownership of monthly ideation and calendar development - Create a thoughtful balance of educational, community-building, promotional, awareness, and engagement content - Identify relevant trends, awareness dates, common audience questions, and timely opportunities - Translate client goals, updates, and source materials into useful social content - Review account performance and recommend ways to improve future content - Understand how individual posts contribute to broader brand and marketing goals Content Creation Responsibilities - Write warm, natural captions that align with each organization’s voice - Create reels from provided footage, podcast recordings, interviews, B-roll, and other materials - Add on-screen text, subtitles, transitions, music, and platform-appropriate editing - Design static graphics and carousels using established brand guidelines and templates - Adapt content across multiple fertility clinic brands without making the accounts feel interchangeable - Use inclusive, compassionate, and medically sensitive language - Proofread and quality-check every piece of content before it is sent to the client - Flag unclear medical claims or potentially insensitive language instead of making assumptions - Manage content through creation, client approval, revisions, and scheduling - Keep calendars, files, assets, and project statuses organized Content Note and Trigger Warning This work regularly includes sensitive subjects such as infertility, pregnancy loss, miscarriage, unsuccessful treatment, grief, reproductive trauma, and other difficult family-building experiences. Applicants should consider whether working closely with these topics would be emotionally sustainable for them. The content also represents LGBTQ+ individuals and families, donor-conceived people, people pursuing surrogacy, solo parents, and many different paths to building a family. Being genuinely LGBTQ+ affirming and committed to inclusive communication is a firm requirement for this role. What I’m Looking For The right candidate will have: - Professional experience managing social media accounts for clients - Experience in a client-facing or agency role - A strong understanding of social media strategy, content pillars, audience needs, and monthly calendar development - Excellent caption writing and the ability to adapt to distinct brand voices - A portfolio that includes reels, graphics, carousels, and written content - Strong Canva skills - Experience editing short-form video with CapCut, Adobe Premiere, or a comparable tool - Experience managing multiple accounts and a high volume of deliverables - Strong communication, organization, and deadline-management skills - The confidence to communicate directly with clients while also knowing when to bring something to me - The ability to accept feedback, manage revisions, and maintain positive client relationships - Good judgment when working with sensitive, personal, or medically related topics - The ability to work independently after onboarding without sacrificing collaboration or communication - Some availability during U.S. Eastern Time business hours for client communication and timely requests At least three years of professional social media management experience is strongly preferred. Experience in fertility, healthcare, mental health, nonprofit, advocacy, or another sensitive field is a plus. Compensation and Time Commitment This is an ongoing independent contractor position with an estimated commitment of approximately 80 hours per month. Compensation is equivalent to $35 to $40 per hour, depending on experience, with an estimated monthly budget of $3,000 to $4,000. Payment will be structured as an agreed-upon monthly retainer. The initial scope and retainer will be reviewed after onboarding. As the role transitions into greater ownership of strategy, content ideation, calendar development, reporting, or client management, the scope and compensation will be revisited as needed. How to Apply Please send and of these you have available: - A short introduction and overview of your social media management experience - Your résumé or LinkedIn profile - A portfolio that includes reels, graphics, carousels, and caption examples - An example of a content calendar or strategy you have developed, with confidential information removed - A brief explanation of your client-facing experience - The tools you use for design, video editing, scheduling, and project management - Your weekly availability - Any relevant experience with fertility, healthcare, nonprofits, advocacy, or sensitive content - Your desired weekly retainer within the stated compensation range Shortlisted candidates may be invited to complete a small paid sample project before a long-term agreement is offered. I'm not looking for an agency to partner with at this time. Rather, I'm seeking a talented freelancer who is interested in partnering with an agency to build a longterm relationship. Future client projects can be added depending on your availability. Thanks for taking the time to apply!