Social Media Manager for Festival & Events Company

About Us We are a growing festival and events company that produces and promotes engaging cultural, entertainment, community, and lifestyle events throughout the USA. We are looking for a Social Media Manager / Content Creator who can help us consistently promote our events, grow our audience, increase engagement, and ultimately drive ticket sales, RSVPs, and event attendance. This is a hands-on role for someone who is creative, organized, understands social media trends, and knows how to turn an upcoming event into content that people actually want to attend. You will primarily manage our presence on: Instagram TikTok Responsibilities include: Developing and maintaining a consistent social media posting schedule Creating engaging Reels, TikToks, Stories, carousels, and other short-form content Editing existing event footage into engaging videos Creating content around upcoming events, past events, sponsors, vendors, performers, speakers, and attendees Writing engaging captions and calls-to-action Using trending sounds, formats, and trends when appropriate Creating content that builds excitement and urgency leading up to events Posting consistently before, during, and after events Engaging with comments and the community Monitoring social media performance and identifying what content is working Helping grow our followers and overall online community Repurposing content across Instagram and TikTok where appropriate Staying current with social media trends and platform changes The ideal candidate: Has proven experience managing Instagram and TikTok for a business, brand, event, organization, or creator Has experience with event, entertainment, hospitality, festival, nightlife, cultural, or community marketing Understands short-form video content Can edit Reels and TikToks independently Understands what makes people stop scrolling Can create content without needing to be given every idea Has strong copywriting skills Is organized and able to manage a content calendar Is reliable and consistent with posting Understands deadlines, especially when working toward specific event dates Can analyze basic social media analytics Is comfortable working in a fast-paced events environment Has strong attention to detail Can communicate clearly and proactively You will stand out if you have: Experience marketing festivals or large-scale events Experience with Texas-based events or audiences Experience with African, multicultural, diaspora, or cultural events Experience creating content on-site at events Photography or videography skills Experience using Canva Experience using CapCut or similar video editing software Experience with Meta Business Suite Experience running paid social media campaigns Experience growing an account organically What We Expect We are looking for someone who will take ownership of our social media presence, not someone who simply waits for us to tell them what to post. We will provide event information, photos/videos, branding materials, and other assets as needed. However, we expect you to turn those materials into a cohesive content strategy and posting schedule. Deliverables Weekly social media content calendar Consistent Instagram posting Consistent TikTok posting Reels and TikToks Instagram Stories Event promotional content Event countdown content Live/event-day content when applicable Post-event content Monthly social media performance reporting Recommendations for improving engagement, reach, and conversions Hours & Engagement We are open to starting with a part-time freelance engagement, with the potential for an ongoing relationship as our event calendar grows. The exact number of hours per week will depend on our event schedule and marketing needs. We are looking for someone who can commit to consistent weekly work and meet deadlines.