Social Media Manager for Instagram, Facebook, LinkedIn & TikTok

We are looking for an experienced Social Media Manager to manage and grow our brand across Instagram, Facebook, LinkedIn, and TikTok. We are an established skincare brand looking for someone who can take ownership of our social media presence, create a consistent brand image, increase engagement, grow our audience organically, and help turn social media into a stronger sales and brand-building channel. Key Responsibilities: * Manage Instagram, Facebook, LinkedIn, and TikTok accounts * Develop a monthly social media strategy and content calendar * Create, schedule, and publish engaging content consistently * Write professional, engaging, and platform-specific captions * Create content ideas for posts, Reels, TikToks, Stories, and LinkedIn content * Maintain a consistent, premium brand identity across all platforms * Increase followers and engagement organically * Research trends, competitors, hashtags, keywords, and content opportunities * Adapt content for each platform rather than posting the exact same material everywhere * Recommend creative campaigns, promotions, and content concepts * Engage appropriately with followers, comments, and messages * Track performance and provide monthly reports with clear recommendations * Identify what content is performing well and continuously optimize the strategy * Work with our existing photos, videos, brand assets, and product information Platforms: Instagram Facebook TikTok LinkedIn What We Are Looking For: * Proven experience managing social media for established brands * Strong understanding of Instagram Reels and TikTok content * Experience with consumer brands, beauty, skincare, cosmetics, or e-commerce is highly preferred * Strong copywriting and content-planning skills * Good visual taste and understanding of premium branding * Knowledge of organic social media growth strategies * Ability to analyze social media performance and make data-driven decisions * Proactive attitude. We want someone who brings ideas and opportunities to us rather than simply waiting for instructions * Excellent communication and reliability Important: We are looking for a long-term partnership, not someone to simply schedule a few posts each month. We want a Social Media Manager who will understand our brand, actively manage our presence, continuously improve our content, and help us build a stronger and more recognizable online community.