Social Media Manager for Luxury Home Stay in Ireland

About the Role We are looking for a talented and creative Social Media Manager to build and grow the online presence of a luxury home stay in Ireland. This is a premium hospitality brand, so we are looking for someone with a strong eye for luxury, aesthetics, storytelling and high-quality content. The goal is to showcase the property, its surroundings and the overall guest experience in a way that attracts the right audience and drives direct enquiries and bookings. What You’ll Be Responsible For Develop and manage our Instagram and Facebook presence Create a monthly social media content strategy Plan and manage a consistent posting schedule Write engaging captions that reflect a luxury hospitality brand Create Reels, Stories and other short-form content Turn existing photos and videos into engaging social content Suggest ideas for new content we should capture at the property Highlight the home, interiors, amenities, local experiences and surrounding area Research relevant hashtags, trends and content opportunities Grow engagement and attract the right target audience Monitor comments and messages and help maintain a professional brand presence Track performance and provide monthly insights/recommendations Help develop campaigns designed to increase enquiries and bookings The Ideal Candidate You should have: Proven experience managing social media for luxury hospitality, hotels, holiday homes, travel, property or lifestyle brands A strong understanding of Instagram and Reels Excellent visual taste and attention to detail Strong English writing skills Experience creating content that feels premium rather than overly promotional An understanding of luxury customer psychology and storytelling The ability to work independently and bring creative ideas to the table Experience with Canva, CapCut, Adobe or similar content-creation tools An understanding of social media analytics and growth strategies Bonus Points For Experience with luxury holiday rentals or boutique hotels Knowledge of the Irish tourism market Experience with international/high-net-worth audiences Photography or videography skills Experience running successful hospitality social media campaigns Understanding of how social media can convert followers into bookings What We’re Looking For We don't want someone who simply schedules posts. We want a creative partner who can understand the personality of the property and turn it into a compelling luxury brand online. You should be able to look at a beautiful room, landscape, breakfast, fireplace, local attraction or guest experience and immediately see how it could become engaging social content. Working Arrangement Remote / freelance Ongoing position for the right person Initial engagement: [X hours per week / X posts per week] Long-term opportunity if the partnership works well Rate: Please include your hourly rate or monthly package To Apply Please send: A brief introduction about yourself Examples of social media accounts you currently manage or have managed 2–3 examples of your best hospitality/travel/luxury content Your proposed monthly fee or hourly rate A brief explanation of how you would grow the social media presence of a luxury home stay in Ireland Please include 3 Instagram content ideas you would create for this property. We are particularly interested in candidates who can demonstrate strong creative thinking, excellent visual judgement and an understanding of luxury hospitality. We look forward to hearing from you!