Social Media Manager for Women's Fitness Brand (AI-Assisted Workflow)

Beth Feraco Fitness is an online fitness and nutrition coaching company. We work with women over 40 who are done with crash diets and want to get strong, eat like adults, and stop starting over every Monday. Our brand voice is blunt, direct, and conversational. We do not do wellness fluff, motivational poster language, or corporate marketing speak. If you write like a brochure, this is not the role for you. What you'll do You are the person who keeps our content machine running. Roughly 5-10 hours per week, ongoing. Coordinate with our CEO on a monthly marketing calendar and keep it current Use Claude AI to draft social posts, captions, and email copy against that calendar Send every draft to the CEO for proofreading and edits Take the returned edits, feed them back into Claude, and produce the final version Load finished content as drafts into our social platforms and email platform using Claude's MCP connectors Keep the queue full so we are never scrambling for content the day of Flag gaps, repeats, and anything in the calendar that is not getting covered Nothing publishes without approval. Your job is to get everything staged and ready to go. What you need to have Fluent, native-level written English. Your writing is the product here, so this is non-negotiable. Real experience running social media for a brand, not just personal accounts Strong copywriting instincts. You can write a hook that stops a scroll and a caption that sounds like a human said it out loud. Working knowledge of Claude AI. You know how to prompt it well, how to feed it brand voice guidelines, and how to tell when its output is generic garbage that needs another pass. Comfort with Facebook, Instagram, and email marketing platforms Organized and self-directed. You will be managing a calendar with light supervision. Reliable overlap with US Eastern Time for communication Nice to have Background or genuine interest in health, fitness, or nutrition Experience with MCP connectors in Claude Experience with GoHighLevel Familiarity with marketing to women 40+ How to apply Please include the following. Applications missing any of these will not be reviewed. Start your cover letter with the word KETTLEBELL so we know you read this. Two or three examples of social content you have written. Captions and short-form copy are more useful to us than a portfolio of graphics. One paragraph on how you use Claude in your writing workflow. Be specific about your process. Your weekly availability and your hourly rate. Do not send us a generic AI-written cover letter. We can spot one instantly, and it is the fastest way to get passed over for a writing job. Next step Strong applicants will be invited to a short paid test project: draft three social posts and one email from a brief we provide, then revise them based on our feedback. Paid at your quoted rate. If that goes well, we move to an ongoing contract.