Social Media Manager

Social Media Manager – Doorly About Doorly Doorly is a modern homebuying and mortgage platform built to make homeownership possible for more people. We are building a consumer-facing brand that makes the homebuying process feel simpler, more approachable, and more modern. We're looking for a freelance Social Media Manager to take ownership of Doorly's day-to-day organic social presence and help us build a recognizable, engaging brand across our social channels. This is not a traditional mortgage-company social media role. We are looking for someone who understands how to build a modern consumer brand and can create content that feels relevant, elevated, approachable, and native to each platform. Scope of Work The Social Media Manager will be responsible for managing Doorly's organic social media presence from strategy through execution. Responsibilities will include: Content Strategy & Planning * Develop and maintain a monthly social media content calendar. * Establish recurring content pillars and series for the Doorly brand. * Identify timely content opportunities, trends, conversations, and formats that Doorly should participate in. * Balance educational mortgage/homebuying content with lifestyle, brand, product, partner, customer, and culturally relevant content. * Develop strategies for increasing reach, engagement, followers, and brand recognition. Content Creation Create and/or coordinate social content including: * Short-form video/Reels * Static posts * Carousels * Stories * Educational content * Brand/product content * Homebuying and real estate content * Trend-driven content * Founder/company content when appropriate The ideal candidate should be comfortable taking existing brand assets, photography, video, product screenshots, company information, and raw content and turning them into polished social media content. We are looking for someone who can do more than simply schedule posts. **Strong creative judgment and the ability to recognize what makes compelling social content are essential.** Copywriting * Write captions and social copy in Doorly's brand voice. * Develop strong hooks for short-form video and social posts. * Translate mortgage and homebuying concepts into simple, consumer-friendly content. * Maintain a consistent voice across platforms without making the content feel overly corporate or promotional. Publishing & Account Management Manage the ongoing publishing and organization of content across Doorly's primary social channels, including: * Instagram * Facebook * LinkedIn * TikTok * X/Twitter Responsibilities include scheduling/publishing content, maintaining the content calendar, ensuring consistency across channels, and adapting content appropriately for each platform rather than simply publishing identical content everywhere. Community Management * Monitor comments and engagement. * Respond to appropriate comments and messages in the Doorly brand voice. * Identify questions or conversations that should be escalated internally. * Proactively engage with relevant accounts and conversations where appropriate. Reporting & Optimization Provide a concise monthly performance report covering: * Reach and impressions * Engagement * Follower growth * Top-performing content * Video performance * Website/profile activity where available * Key takeaways * Recommendations for the following month We expect the strategy to evolve based on actual performance rather than simply maintaining a predetermined posting calendar. Brand Direction Doorly should feel like a **modern consumer technology and lifestyle brand that happens to be in homebuying and mortgage**, rather than a traditional mortgage company's social media account. The brand should feel: * Modern * Elevated * Smart * Approachable * Optimistic * Design-conscious * Consumer-first * Credible without being corporate Content should **not** feel overly sales-driven, generic, templated, or like typical mortgage-industry social media. We want someone who understands the difference between creating posts and **building a brand people actually want to follow.** Ideal Candidate We're particularly interested in someone with experience managing social media for: * Consumer brands * Fintech * Proptech * Real estate * Financial services * Technology companies * High-growth startups * Lifestyle brands Direct mortgage experience is **not required**. In fact, strong consumer-brand experience may be more valuable to us than traditional mortgage marketing experience. You should have: * Excellent written English * Strong visual judgment * Demonstrated short-form video experience * Strong copywriting ability * Experience creating content calendars * Experience managing multiple social platforms * Understanding of current social trends and platform best practices * Ability to work independently and proactively * Strong attention to detail * Comfort working within an established brand identity What We Will Provide Doorly will provide: * Brand guidelines * Logos and brand assets * Existing photography and video * Product/app assets * Company and product information * Access to necessary social accounts * Internal resources for questions and approvals * Additional raw content as needed We expect the Social Media Manager to take those resources and turn them into a cohesive ongoing social presence without requiring detailed direction for every individual post. Initial Engagement We would like to begin with an initial engagement and evaluate the relationship based on quality of work, communication, consistency, and results. There is significant opportunity for this to become an ongoing relationship as Doorly grows. To Apply Please include the following with your proposal: 1. A brief introduction and why you believe you're a good fit for Doorly. 2. Links to **3–5 social accounts you have personally managed**. 3. Examples of short-form videos/Reels you've created or directed. 4. Examples of graphics/carousels you've created. 5. A description of exactly what you handled for the accounts in your portfolio. 6. Your proposed monthly scope and pricing. 7. Your availability and typical turnaround time. 8. The tools you use for content creation, scheduling, and reporting. **Please also review Doorly before applying and include 2–3 initial ideas for content you would create for the brand.** We are not looking for a generic social media management package. We are looking for someone who can understand the brand, develop strong ideas, and take meaningful ownership of Doorly's social presence. www.godoorly.com